As an experienced expert in the sports and media industry, I have over 20 years of professional and management experience in digitalization, change management, organizational development, project management, marketing, sponsoring and sales. My high affinity for IT enables me to actively follow digital trends such as artificial intelligence (AI) and integrate them into my work.I have successfully developed digitalization strategies, set up e-learning courses and platforms and managed innovative projects. My experience also includes business development, PR and communication campaigns as well as managing large sports and media projects.My character is characterized by determination, creativity and reliability, which I enrich with a dash of humour and joie de vivre. I proactively shape change and successfully implement innovative solutions. With in-depth knowledge of team management and motivation as well as internal and external consulting, I am able to master both strategic and operational challenges and achieve sustainable results.