Founded a national nonprofit leading the development of a new network of local participatory, public service media by establishing civic information utilities called info districts. Lead editorial, engagement, product, and business development at The Jersey Bee, the organization’s local news program, including managing full-time staff and the organization’s Civic Media Corps. Produce consulting, research, and writing to advance public funding for local news and information.

Oversaw customer experience including sales, partnership, customer success, product development, and marketing. Produced weekly newsletter considered essential reading by industry leaders. Provided training, coaching, and advising to 40+ newsrooms of different types. Collaborated with ecosystem partners to support systems change through initiatives like the Community Listening and Engagement Fund.

Facilitated engagement campaigns across partner newsrooms through editorial direction and audience development. Developing and testing news products. Client management through direct sales and retention.

Supported vice president of business development in sales and marketing for ProPublica’s Data Store. Performed market research, managed sales funnel, and sold to clients in a variety of industries.

Managed audience engagement platform entry into market through direct sales, partnerships, and marketing. Increased impressions month-over-month by average 505%. Increased active clients 10-fold.

Oversaw editorial and content strategy for hyperlocal news organization covering Rutgers University. Managed contributors. Launched, produced, and maintained social media channels. Reported. Edited.

Managed workflows of 10 writers, video producers, e-commerce editors, and product managers over 5 verticals. Streamlined editorial processes to increase production, reduce labor time, and increase employee satisfaction.