A marketing and advertising professional with 25 years of international and domestic expertise. After leaving corporate roles Simon successfully launched and grew 2 businesses, Calibre + Candor and Mime.Under Simon’s leadership, the Calibre + Candor business grew to be New Zealand's leading independent agency offering Media, Digital, Social, and Creative Services.Calibre + Candor invented the direct model which holds transparency and accountability as core values. The business has created an enviable list of clients many of whom Simon has personally advised at Executive and Board Levels.Mime was an early entrant into the advertising and software analytics market and their solutions are now sold in New Zealand and offshore markets.The Mime business continues to develop innovative software and code solutions for the marketing and advertising industries.
Listed skills include Marketing Strategy, Marketing Management, Direct Marketing, Web Analytics, and 28 others.