Simon Gewarges Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

-Built the CX vision and framework for the organization to establish and deliver against longer term CX goals.-Lead CX focus areas for CTR, building and executing the end-to-end approach including current state analysis, persona building, journey mapping, and future state ideation.-Created and facilitated large cross functional CX workshops.-Collaborated with the Consumer insights team to consolidate and interpret data/insights to drive meaningful actions and CX projects.

-Developed comprehensive marketing plans to launch new product features and program changes.-Coordinated cross-functional teams to develop effective go-to-market plans for new product launches or updates.-Led research projects focused on understanding customer preferences.-Analyzed customer feedback to inform product development decisions.-Conducted competitor analysis to identify opportunities for growth in existing markets.-Conducted surveys and interviews with customers and prospects in order to understand their pain points and create targeted messaging around our solutions.

-Developed and implemented successful marketing campaigns to increase brand awareness and customer engagement.-Analyzed website analytics data to identify trends in user behavior and optimize performance of digital marketing initiatives.-Researched industry trends and insights to inform marketing decisions and strategies.-Collaborated with design team to create visually appealing materials that align with company branding standards.-Liaised with web developers to maintain websites with up-to-date materials and content.

-Developed and implemented successful digital marketing campaigns to increase brand awareness and customer engagement.-Generated detailed reports analyzing campaign performance against set objectives.-Tracked program ROI metrics including cost per lead and acquisition and conversion rates.-Managed all aspects of online advertising, search engine optimization, and web analytics.-Utilized A and B testing techniques to measure user engagement with various digital channels.-Created and managed website content including, partner descriptions and offers, landing pages, and email newsletters.-Designed creative briefs outlining goals, target audience and budget requirements for each project.-Implemented automated processes for scheduling posts across multiple social media platforms.-Developed new digital marketing strategies based on evolving industry trends.-Analyzed performance of digital marketing channels via various analytics platforms.

Vaughan