Highly experienced UX director with extensive experience working in the world’s most complex domains. Currently leading the design and product strategy of applications in the semiconductor industry. Working across responsive web, native and hybrid mobile solutions. Helping organisations transform their customer/employee experiences through human-centred research and design methods, enabling high quality and consistent multi-channel experiences across digital and non-digital domains. Experienced in the design of both consumer and enterprise solutions, with a particular interest in the use of Human Factors principles in the design of large scale workplace solutions to enable greater productivity and user satisfaction.