Halstead Incubation offer strategic support and consultancy to businesses and individuals. We provide actionable and practical advice to drive your business or career to the next stage, and support you through complex problems.Strategic Consultancy across demand and supply businesses, including strategy reviews, GTM reviews, ad technology partner reviews, and addressing industry themes and topics across privacy and sustainability. We support individuals via Coaching and Mentoring - and we will partner with businesses on a fractional and interim basis, or a project by project basis.Clients include IAB UK, Adapt MX, Geoedge, Vidazoo, U of Digital, Live Nation, Fuse Insights

Leading our International teams across our exchange business and supply partnerships. Working with programmatic traders and DSP's/Bidders to deliver monetisation on the Yahoo Ad tech stack.

Driving the Supply teams and Exchanges teams across APAC, EMEA and LATAM, recruiting and monetising partner and Verizon Media Inventory programmatically with our Exchange stack.

Driving Programmatic revenue and partnerships across Verizon Media exchanges (BRXD/BRXV/One Mobile, One Display, One Video Internationally and Microsoft Inventory in Verizon Media Partner Markets). Partnering with DSP's, Programmatic Buyers and Agency teams who want to access the premium owned and operated inventory of Oath, and the publishers who work across our technologies

Driving Programmatic revenue and partnerships across Oath exchanges (BRXD/BRXV/One Mobile, One Display, One Video Internationally and Microsoft Inventory in Oath Partner Markets). Partnering with DSP's, Programmatic Buyers and Agency teams who want to access the premium owned and operated inventory of Oath, and the publishers who work across our technologies

Leading revenue generation across AOL's supply side platforms from external programmatic tools and customers. Responsible for revenue across Video, Display and MobileDriving the team and strategy to support programmatic buyers, and demand side platforms across AOL, Microsoft and Publisher partner inventory. Leading large direct team and partnering with matrixed teams in country organisations. Responsible for revenue generation across One Video, One Mobile, and One Display MP across all markets outside of the United KingdomI am part of the International Publisher Services Leadership team, supporting AOL efforts to be the best platform partner for publishers across the globe.

Responsible for the successful launch of Microsoft Advertising Exchange across 17 European markets. Representative for Microsoft Programmatic strategy for events and press/blog contributions, Confident presenter at large scale summits and intimate events.Leading a team of channel partner managers, delivering a consultative sales management function. We manage the relationship between Microsoft Advertising Exchange, Demand Side Platforms, Agency Trading Desk and Network businessesLeading evolution of Microsoft Programmatic Strategy via test strategies and executions which have radically evolved our offering and market strategy including launching Deal ID Delivered effective partnership with DSP partners that has been replicated to other global markets Successful and consistent over achievement of targets over the last 3 year period.Developed training and education of internal teams around exchange opportunities and impacts including trained all European markets – over 20 sessions and 200 people.

Developing the 3rd party publisher network for Microsoft Advertising. I have launched and grown 3rd Party inventory partnerships across 10 european markets with regional and local partners. Leading the in market teams to develop the Media Network, and providing policy guidance, strategy and structure to sourcing developments. Reviewing and course correcting financial performance for markets. Providing thought leadership and management guidance to local markets and senior leadership across EMEA.Integral role in the integration of Drive and MSDR to create Microsoft Media Network

Running the Digital Team and offering of All Response Media across Search, Display and Affiliate marketing, across clients such as RAC, Oxfam, Vonage and Harley Medical,

Running all non sales aspects of the business including Business Development, Partner Account Management and ad operations.