Marketing planning, marketing automation and marketing capability development:• Management of marketing planning for the Velocity program.• Managing the delivery and optimisation of Velocity’s marketing automation program.• Leading the development of marketing capability.• Marketing lead for major partner on-boarding, including most recently BP.• Management of loyalty card fulfilment; management of member event program delivery.

Planning, delivery and optimisation of data-driven marketing strategy for Velocity Frequent Flyer, Virgin Australia Airlines and Virgin Australia Holidays. Winner of CEO Award for Innovation 2015.

Management of a faculty change program comprising a number of strategic reviews, a cultural change program and business performance improvement program.

Implemented CRM strategy for a luxury retail & leisure complex in Dubai comprising a 500-store mall, 30 restaurants, health club, spa and the Raffles Dubai hotel.

Developed and implemented direct retail strategy for the second largest liquor retailer in Australia, with over 600 stores nationwide across four distinct brands, achieving sales growth of 62% in first two years, with EBIT increasing from -5.7% to +4.8%.

Consulting with the Strategy & Marketing team for the UK's lead Retail & eCommerce consultancy.

Senior marketer for a division of formerly the UK’s largest home shopping firm, responsible for the development and implementation of marketing and e-commerce strategy for four brands.

Led the marketing database analysis function during the high profile launch of Arcadia Group retail brands (Topshop/Topman, Burton, Dorothy Perkins, Evans) and Debenhams into home shopping, whilst continuing to provide database and analysis services for the Innovations Group brands, servicing a total of fourteen brands.