A London-based data commerce SaaS start-up, with recent $38M series A backing. I run the company's demand generation teams and strategy, incorporating both marketing and SDR functions, servicing sales teams in NA, EMEA & APAC.

Responsible for planning and delivering a global B2B demand generation strategy for this UK-basedGeospatial AI SaaS business. Working with COO and CMO to realise ambitious growth targets - helpingto build one of Europe’s fastest-growing companies

Responsible for planning and implementing a marketing strategy for the launch of this new Energy Savings start-up: Identifying new markets & opportunities, recruiting and managing a team, managing budgets, generating and qualifying leads, business development & reporting to board of directors.By targeting both end users and channel partners, as well as capitalising on government grants and changes to legislation, we quickly built a cost-effective lead generation model, delivering over 300 qualified leads and 200 sales appointments in our first 18 months – 150% of target.

I was recruited to help the company reach their ambitious target of 400% growth in five years by introducing digital marketing strategies to their existing activities. This process involved the project management of a new corporate website; the introduction of SEO, PPC, social media and content driven marketing strategies; as well as improving email and CRM activities. Additionally, I managed a marketing assistant and external PR, SEO, web development & telesales agencies.These activities directly generated £4.2 million in qualified leads in 2015, ranking Julius Rutherfoord in the UK’s Top 20 fastest growing cleaning companies.

As Digital Marketing Specialist, I managed the SEO, email and lead nurturing activities for clients in the IT industry. Using Hubspot's integrated marketing platform, I built landing pages for online content to capture leads, then nurtured these leads through automated email campaigns to generate more qualified leads. The nature of these lead nurture campaigns generated open rates in excess of 50%.

As Website Manager, I was responsible for maintaining and marketing the website www.educations.com. I managed a small team of web editors and online marketing specialists to promote higher educational study abroad programmes to c.a. 100,000 international students each month from over 200 countries worldwide. I have extensive experience of working with the following: • Search Engine Optimisation (SEO)o On page SEOo Off page SEOo Link Sourcing• Managing PPC Campaigns• Google Analytics• Direct Email Campaigns• Social Media• Project Management• Team Management• Monthly Reporting• Write/edit copy In addition, I also have programming skills in HTML, CSS, PHP and MySQL. During my time at Educations.com, visitor numbers more than doubled to 100,000 per month, goal conversion rate increased by 50% and CRM database increased ten-fold.

The Direct Marketing Association is Europe's largest DM trade association.As Communications Assistant I was responsible for creating and broadcasting direct HTML emails to members, updating content on the website, and writing and proof-reading copy for press releases and other communications.

I provided 1st line technical support for the UK's largest bookmakers. Remotely resolving networking and satellite service issues, as well as testing new fixed odds betting terminal games.