A brand, business, customer strategist with over 25 years' global B2B and B2C brand experience both agency and clientside.I shape uniquely human insight and strategic marketing planning for global, complex brands across many sectors: B2B tech, fintech, banking, wealth management, lifestyle, luxury goods, entertainment, technology, transport, public sector, CSR and not-for-profit. My specific areas of expertise:— Customer psychology— Behaviour change— Cultural trends & analysis— Qualitative research specialist (interviews, group, observational, discourse analysis)— B2B & consumer brand strategy— Customer experience strategy— Data & CRM planning— Content strategy— Strategic creative direction— Thought leadership— Team leadership, training, and mentorship.
Listed skills include Digital Marketing, Social Media Marketing, Direct Marketing, Market Research, and 12 others.