Simon Heath

Simon Heath Email and Phone Number

Director of Strategy and Planning at Definition, London @ Definition
Simon Heath's Location
London, England, United Kingdom, United Kingdom
Simon Heath's Contact Details

Simon Heath personal email

n/a
About Simon Heath

A brand, business, customer strategist with over 25 years' global B2B and B2C brand experience both agency and clientside.I shape uniquely human insight and strategic marketing planning for global, complex brands across many sectors: B2B tech, fintech, banking, wealth management, lifestyle, luxury goods, entertainment, technology, transport, public sector, CSR and not-for-profit. My specific areas of expertise:— Customer psychology— Behaviour change— Cultural trends & analysis— Qualitative research specialist (interviews, group, observational, discourse analysis)— B2B & consumer brand strategy— Customer experience strategy— Data & CRM planning— Content strategy— Strategic creative direction— Thought leadership— Team leadership, training, and mentorship.

Simon Heath's Current Company Details
Definition

Definition

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Director of Strategy and Planning at Definition, London
Simon Heath Work Experience Details
  • Definition
    Director Of Strategy And Planning
    Definition Nov 2016 - Present
    London, United Kingdom
    At Definition, my core purpose is to intimately understand people, markets, businesses, brands — and the human needs and motivations that drive their interactions. Our Human Affinity model ensures that everything we do makes our clients impossible to ignore.B2B + B2C sector expertise: Technology, Fintech, Banking, Wealth Management, Alternative Investments, Insurtech, Retail, Entertainment, Transport, Arts, Public Sector and more.
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  • Koomedia Ltd
    Head Of Planning
    Koomedia Ltd Apr 2011 - Nov 2016
    London, United Kingdom
    kooMedia is a marketing planning & consumer strategy consultancy. Creating competitive advantage for global consumer and b2b brands. A union of human insight, logic, strategic intuition and creativity.Delivering people, brand, creative, digital, social, data and behavioural planning and strategy.Clients include Havas Helia, Unilever, Dove, Bacardi, London 2012, Nynas, Centro, Electoral Reform Services and many marketing agencies across London.
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  • Friend Digital Ltd
    Strategy Director
    Friend Digital Ltd Mar 2009 - Apr 2011
    Strategy director at Friend, a digital consultancy specialising in b2c and b2b social media marketing that connects humans with humans.Projects include Muller Yoghurt, London 2012, Nynas Oil (working with key industry brand leaders in Brussels and across Europe) + multiple agency partnerships across the UK.
  • Freestyle
    Senior Digital Planner
    Freestyle Aug 2007 - Aug 2009
    At Freestyle, I was responsible for significant new business wins including Lloyds TSB and Trader Media Group (Autotrader/TopMarques), primarily digital strategy, large-scale website development, user experience, creative strategic direction and account leadership. Directed the research, insight and strategy across global, complex B2B and B2C brands.Played a leading role in the new business and marketing/PR team raising the profile of Freestyle to key prospects via marketing, networking and event strategies.
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  • Waa Chosen
    Digital Development Director
    Waa Chosen 2006 - 2007
    At WAA, I was responsible for digital business development, managing internal digital account teams as well as internal communication and brand development.
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  • Audiences Central
    Marketing Manager
    Audiences Central Aug 2004 - Dec 2006
    Birmingham, United Kingdom
    Senior marketing manager of the two core marketing units: Market Research & Marketing Services. Responsible for digital & CRM strategy including product development, sales, promotion, insight creation from NEC box office analytics. I was also a member of the Senior Management Team reporting monthly to the Board.At Audiences Central I worked with a range of arts and entertainment clients including the NEC, Symphony Hall and CBSO.
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  • Virgin Trains
    Direct Marketing Manager
    Virgin Trains Aug 2003 - Aug 2004
    London, United Kingdom
    Working in-house at Virgin Trains, I managed CRM strategy/campaigns and the DM team. I was the client lead for the introduction of realtime customer data-driven web content & automated email campaigns from procurement (Maritz, Epiphany) through to implementation & internal education. Co-developed the business case for a new Virgin Trains loyalty programme.
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  • Ogilvyone, Proximity London, Lowe & Partners, Jwt Black Cat, Rapier
    Account Director
    Ogilvyone, Proximity London, Lowe & Partners, Jwt Black Cat, Rapier Feb 2000 - Aug 2003
    London, United Kingdom
    Clients included: American Express, BT, The Times, NTL, Merrill Lynch, Liverpool Victoria
  • Matrix Direct Marketing
    Account Executive/Account Manager/Senior Account Manager
    Matrix Direct Marketing Sep 1997 - Feb 2000
    At Matrix, I managed the Barclays direct marketing accounts including data strategy & planning, creative development, direct mail management and reporting working my way up from Account Executive to Senior Account Manager in less than two years.

Simon Heath Skills

Digital Marketing Social Media Marketing Direct Marketing Market Research Marketing Communications Social Media Marketing Strategy B2b Integrated Marketing Digital Strategy New Business Development Advertising Management Business Strategy Crm Marketing

Simon Heath Education Details

Frequently Asked Questions about Simon Heath

What company does Simon Heath work for?

Simon Heath works for Definition

What is Simon Heath's role at the current company?

Simon Heath's current role is Director of Strategy and Planning at Definition, London.

What is Simon Heath's email address?

Simon Heath's email address is si****@****dia.net

What is Simon Heath's direct phone number?

Simon Heath's direct phone number is +178033*****

What schools did Simon Heath attend?

Simon Heath attended University Of York, The Open University, University Of Birmingham, London School Of Commerce, London, United Kingdom, Cadbury Vi Form College, St Thomas Aquinas School, Birmingham.

What are some of Simon Heath's interests?

Simon Heath has interest in Children, Politics, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.

What skills is Simon Heath known for?

Simon Heath has skills like Digital Marketing, Social Media Marketing, Direct Marketing, Market Research, Marketing Communications, Social Media, Marketing Strategy, B2b, Integrated Marketing, Digital Strategy, New Business Development, Advertising.

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