My career to date has been defined by building resilient sales capabilities that set new performance standards.In the face of challenging markets, this has never been more important. In turn, over the last eleven years I havenot only grown but transformed performance for Sydney Projects, more than doubling sales througha deep understanding of the market and target audience and ‘how’ to firstly, motivate a team and secondly,create effective, innovative and aligned sales and marketing strategies that drive sales achievement.Key to success in my appointment has been bringing a strongly creative and solutions focused mind tothe development of bespoke sales and marketing strategies that are well researched, data-led and agileenough to pivot to changing market conditions. I use experience across the full sales value chain (marketing,PR, media, events/launches, enquiry generation, digital) to build sophisticated, commercially astute teams thatsucceed.Spending my formative years as a construction site supervisor, I learned early on that success lies in bringingthe best out of others. This principle influences my leadership style to this day - empowering teams to makethe best decisions for the company, and the client, to deliver sustainable business performance and growth.I welcome new connections in the business community. Please feel free to contact me via LinkedIn or email.