Oversee the creation and implementation of digital marketing initiatives, executing comprehensive marketing strategies to increase brand awareness across publications and social media platforms Instagram, Facebook, TikTok, Twitch, X, and YouTube.Manage cross-functional teams to deliver successful marketing campaigns and case studies to ensure alignment with company values and objectives. Analyze market trends and competitor activities to identify opportunities and threats while developing marketing initiatives. Collaborate with clients including Nike, Maxon, Google, and Adobe to achieve seamless integration of marketing efforts and to maximize collective business impact.Utilize analytics tools with teams to measure and report on the performance of marketing campaigns, adjusting strategies when required for continuous improvement. Strong leadership skills in mentoring a diverse team of diverse professionals.

Identified and cultivated strategic partnerships with key industry players, amplifying the studio’s reach and influence across film, advertising, and gaming sectors. Drafted promotional materials and case studies to promote new projects in accordance with brand objectives.

Functioned as a versatile publicist to produce engaging and effective content for platforms via press releases, promotional materials, photography, and online content aligning with each client’s objectives.List of clients in advertising and film include Anonymous Content, RSA, The Mill, Furlined, Supply & Demand, @radical.media, Stink USA, Believe Media, GS&P, 180LA, and MJZ.

Implemented and coordinated editorial strategies that resulted in major upgrowth in subscription rates. Initiated key partnerships at events to promote the brand and increase revenue growth. Assigned / obtained written articles, gathered photography, secured clearances and approvals from film studios, ad agencies, production companies, streamers (Netflix, Amazon etc.) Designed layout in collaboration with creative.

Researched, assigned and obtained articles covering filmmaking and photography techniques. Organized material, determined areas of emphasis, and assigned articles. Initiated key partnerships at various events to maintain brand equity.Created content with global leaders in advertising and film, discussing new trends and innovative branding techniques.

Work for Hire position with clients to capture compelling still photographs on film and television productions with directors that have included Ridley Scott, Spike Jonze, and John Frankenheimer, ensuring the documentation of key moments, behind-the-scenes activities, and promotional imagery. Collaborated closely with directors, producers, and talent in advertising and film to understand visual narratives, aligning photographic efforts with the overall creative vision of each project.

Advertising photography including an international print campaign for Pony via agency Goodby, Silverstein & Partners. Creatives Fred & Farid