Simon Jakobsen Email & Phone Number

State Of São Paulo, Brazil

Region Latin America, Sao Paulo

• Lead ComEx teams with 3 direct reports across Region LATAM to develop and implement strategies and investment cases in subsidiaries (BR, AR, CO) and 18 distributor markets covering +400 FTEs• Manage P&L, KPIs and performance management to deliver growth and profit• Lead segmentation & targeting, call plan and call script to drive sales effectiveness• Manage market expansion plans and product launches to develop new segments• Developed and implemented +20 FTE investment case in Colombia incl. establishment of subsidiary to increase revenue by +190% leading Colombia to be awarded “Growth Country of the Year”• Grew Region LATAM by +120% and improved earnings by +130%• Managed prices to grow prices above inflation in Argentina by +35% to improve GP• Lowered credit terms in Argentina to reduce DSO with -40%• Reduced duties in Argentina leading to LVC savings of +50 mDKK• Led Coloplast's largest Direct-to-Consumer investment case in China with significant revenue impact

Region Imea, Copenhagen

• Developed and implemented strategies and investment cases in subsidiaries (IN, TR, SA, ZA, UAE, EG) and 15 distributor markets in Region IMEA covering +300 FTEs• Managed P&L, KPIs and performance management to deliver growth and profit• Developed and implemented +50 FTE investment case in India which increased revenue by +35% leading India to be awarded “Country of the Year”• Grew Region IMEA revenue by +15% and improved earnings by +15% • Internalized +20 distributor FTEs to Coloplast in Saudi Arabia to increase presence• Established new larger office in UAE to expand regional management• Converted Egypt subsidiary to distributor setup to lower cost and save +11 mDKK

São Paulo, Brazil

• Led +100 FTEs Direct-to-Consumer organisation with 8 direct reports, creating unique user experiences through sales, marketing and customer services with employee engagement score of 9,7 out of 10 (Coloplast average of 8,1) leading team to be awarded “Direct-to-Consumer Team of the year”• Managed +30 new FTE recruitments, onboarding and training to develop top-performing employees and teams - employee awarded “Employee of the Year”• Grew Brazil revenue by +45% and improved earnings by +40%• Launched digital marketing channels - SoMe, SEO/SEM, influencers - to increase SoMe fanbase by +50%• Built and launched DtC e-commerce platform with revenue exceeded targets• Launched patient support program to increase patient acquisition and retention by +20% and +40%• Adjusted incentive scheme and call protocol to increase call performance by +120%• Developed new selling call script to increase consumption by +40%• Re-launched Coloplast website and increased visitors by +100% to +300k visitors

Region Latin America, Buenos Aires

• Developed and implemented strategies and investment cases in subsidiaries (BR, AR, MX) and 18 distributor markets in LATAM covering +350 FTEs• Managed P&L, KPIs and performance management to deliver growth and profit• Grew Region LATAM by +60% and improved earnings by +50%• Developed +30 FTEs investment case in Argentina incl. 2x larger office which increased revenue by +70% • Developed turn-around strategic plan in Brazil which increased revenue by +40% and improved earnings by +65% leading Brazil to be awarded “Country of the Year”• Converted Mexico subsidiary to distributor setup to lower cost and save +9 mDKK

Global, Hq, Copenhagen

• Developed and implemented Coloplast’s global Direct-to-Consumer sales excellence, online & offline marketing and customer service strategies in +30 subsidiaries• Developed global consumer revenue model, today used globally for senior management• Developed Coloplast’s global Consumer Sales & Marketing Handbook today used by managers globally • Developed and implemented +50 FTE investment cases across US, UK, CN, AU, DE, FR, IT, DK, NO, SE, JP• Improved operational efficiency by +50% among Coloplast largest Direct-to-Consumer markets• Decreased global reporting process by +90% and reduced cost by +5 mDKK

Copenhagen Area, Denmark

• Presented data-driven ad-selling analysis to customers to enhance sales & marketing capabilities• Developed a 1,5 mDKK omnichannel ad-campaign for Microsoft – largest ad-campaign order at that time• Developed 10 new trends for effective ad campaigns - today used as guidelines to customers

Denmark

• Developed winning and leadership mentality to gather people to work together for a common goal• Second place at the National Championship• Awarded Player of the Year

M.Sc. International Business

M.Sc. Finance & Investment Management

B.Sc. Economics & Business Administration