I currently form part of the FutureBrand Digital Labs team, leading the development of brand & campaign management programmes, digital brand strategy, products and service design, digital marketing, consumer & employee experience and transformation initiatives for consumer and corporate brands in Europe, North America and Asia Pacific.

My remit at FutureBrand as Digital Director was to build the digital offer within the business while implementing consumer and corporate digital products and services around brand & campaign management tools, crowd-source engagements, digital product innovation, web and mobile development and social activation programmes.

I was the Co-Founder of a digital marketing SME that overhauled the conservatives.com before they came into power, prototyped a digitally connected product innovation for Philips Electronics and grew the online footfall and conversation rate for the men's fashion retailer Blue Inc. As Head of UX I led the digital department, building a team of 28 and managing 3rd party technology vendors. I specialised in digital strategy, digital marketing, user experience and the implementation of web, mobile and ecommerce platforms.

As part of the Havas owned new media firm I created the user experience design components for the Samsung Electronics (UK), Thistle Hotels and Fox Kids ecommerce presence, defined the digital style for Barclays Wealth and managed the deployment of numerous digital advertising campaigns including Expedia, Sky and QinetiQ.At AMX my role involved providing user experience, information architecture and experience design direction to support the development of consumer and corporate content management and ecommerce web platforms.Upon the company’s acquisition by Arnold Worldwide, my role evolved to Interactive Manager, where I led the scoping and managing of digital programmes, campaign planning and digital advertising campaigns.

I joined Henderson Grime at the time the new media division was introduced as a business offering. My role involved the production of new media applications, video showreels, interactive CD-Roms and marcomms. A key milestone was my involvement in the development of an Interactive CD-Rom for Barrs Drinks, showcase the breath of their drinks portfolio, which won a Cream award in 2001.