Simon Howell Email & Phone Number

Brea, California, Us

Lead the broad strategy of digital experience at Mercury with a focus on acquisition and optimized conversions but with an emphasis on the entire customer journey. In addition to experience design marketing I have overseen traditional advertising tactics across multiple paid as well as owned B2C channels. Our SEO strategy recently recently achieved number 1 positioning in California for non-branded organic keyword ranking in a market where we compete locally with national brands with significantly higher budgets. I own the Marketing technology stack, identifying applicable software solutions for marketing automation, analytics and content management. I utilize Forrester research to understand industry trends, identify appropriate technology solutions and partners and to help negotiate pricing agreements.I am currently working cross-functionally with our new CX team to identify how best to reorganize our data and technology to establish customer centricity in everything we do.

Brea, California, Us

Led the digital website experience strategy, including product marketing and the launch of Mercury's first online purchase channel and customer portal. Collaborating with external partners and IT, designed Mercury's first lead management system utilizing automated categorization, pricing and delivery of leads to Mercury agents generating over one million dollars a year. Pioneered UX process of white boarding, wire framing and mockups for requirements discovery and application design. Worked with external design agency, Product Management stakeholders and IT development to deploy and maintain online channel presence, including redesigned website and new purchase funnel. Successfully influenced key decision to utilize responsive HTML and CSS to meet the demands of mobile visitors over legacy technology. Matured company approach to web analytics, migrating from Google to Adobe and implementing extensive foundation to capture key events in the journey to purchase as well as time saving tactics such as dynamic tag management. Achieved year over year growth in website visitors and lead generation. Oversaw the implementation of Oracle Eloqua for our first email automation remarking campaigns and BlueKai for more precise targeting and suppression.

Brea, California, Us

Established digital foundation for Mercury, updating the website from an antiquated investor and financial institution design to one focused on lead generation. Worked with IT to overhaul legacy architecture, replacing it with centralized CSS controls making updates and deployments more efficient. Implemented Google Analytics and site visitation and behavioral KPIs. Created effective workflows and processes for campaigns that included sweepstakes or giveaways requiring digital fulfillment.

• Designed custom software solutions including contractor project planning and inventory control• Consulted with end users on-site to identify product requirements and improvements• Created software training manuals

• Oversaw installation of turn-key sales, warehouse and accounting system.• Lead staff software trainer.

• Planned and managed daily production operations.• Designed order processing software application.• Established in-house desktop publishing system.

Ba (Hons), Graphic Design

Polish Poster Design

B-Tec Diploma, Graphic Design With Business Studies

Business Management Practice