Simon Lyons Email & Phone Number

Edinburgh, Gb

United Kingdom

Flexible consultancy business that focuses on customer needs as:► Fractional Marketing Director► Interim Marketing Director► Commercial Projects Manager► Marketing StrategyOffering fractional CMO services for a few days a month is a cost-effective solution for companies that want access to high-level marketing expertise without the commitment to a full-time executive. It allows businesses to leverage the skills and experience of a CMO without the expense of a full-time salary and benefits package.Typically provide strategic guidance, and leadership and help businesses develop and implement marketing plans, build brand awareness, execute marketing campaigns, analyse data, and optimise marketing performance. I work with internal marketing teams or external agencies to achieve the company's marketing objectives

Global Remit – Focused On Europe And Usa

The Light + Air Division was originally est. in 2016: by 2024 we had built it to 5,000 employees, €1bn rev, €2bn mkt Cap.The Kingspan Light + Air division of Kingspan Plc had no revenue or turnover at the start of 2016; however as a result of many major acquisitions of B2B industrial organisations that offered products, services and solutions for the building envelope, it became the major player in that daylighting, ventilation and smoke management industry. By 2023 it had consolidated 16 acquired brands into a single integrated organisation. During that intense period I ...• Drove the Strategic Marketing function to deliver real customer centricity• Cohesively stitched together brands and acquired brands, to provide unified customer-focused brands.• Built domain specialist competency and integrated marketing performance across the 20 core countries• Delivered comprehensive customer-oriented change through the introduction of NPS benchmarking and subsequent KPI based Customer Experience Improvement roll-out programmes• Developed thought leadership on the proposition benefits for critical business segments in the Industrial and commercial sectors• Developed central support teams by recruiting domain specialists for Digital, Sustainability and Communications to support in-market commercially focused marketing teams in NA (3), W. Europe (15), and CEMA (10).

British Isles Based Projects But Managed From Edinburgh, United Kingdom

SL Consultants provides bespoke services to diverse organisations. The organisation focuses on Marketing Strategy, Business Development, Go-to-market strategies, Growth Hacking initiatives. Competencies stem from experience in both B2B and FMCG, and covers a broad range of sectors from Services to Retail and Engineering to Energy. Projects completed to date include;• Pitching, funding, building and leading a new £40m organisation in a mature market in two years. Team of 5~8. Budget £2m. This entailed … Go-to-market strategy, Pilot development, Legal and commercial negotiation, Product Delivery and sale. Equity remuneration.• SME Customer-Centricity strategy including the development and delivery of a full customer experience management programme• Lecturer and Coach for IMD Business School covering change management, Customer experience management and customer-centricity programmes.

Global Remit Based In Uk

[6,000 employees. Grew business from £0.5Bn to £6Bn Mkt Cap in my decade there] • Pragmatically embedding and driving the customer agenda throughout an extremely driven and commercial organisation. Transformational role included;• Management and development of the world-class Aggreko brand (Brand guidelines management)• Establishing and driving Customer Experience Management (NPS) as transformational agent across Aggreko worldwide• Segmentation strategy - bringing strategic and sector analysis, competitor analysis and market segmentation and trend analysis thinking to business planning as a market oriented basis for group budgeting, resourcing and planning.• Established, through PR, the pre-eminence of the Aggreko brand in the global market• Communicated and nurtured Aggreko’s successes internally by establishing the High Performance Programme• Organising all global conferences • CSR anchor worldwide incl’ Global Carbon management• Crisis management and directing all aspects of media engagement• Milestone achievements and Channel sales strategy development; * Grew the website into a main customer acquisition asset for Aggreko with; £.5m annually invested in PPC alone, 1.3m visits, 150 global domains with 20 editors worldwide. Managed the Social Media programme * Introduced, established and managed the global brand for Aggreko * Implemented a CEM programme which kept Aggreko customer-focused while still achieving 2000% total returns over a decade and six city upgrades a year for eight years in a row. * The change management aspects of the Customer Experience Strategy implementation, has been documented as “world class”: The three published case studies by IMD on it, are amongst the more popular for MBA classes worldwide * Reduced new employee churn through £¼m counter culture video documentary * Overhauled and streamlined internal communications. Developed brochure suites, Podcasts, News cycles and delivered uniquely successful “CEO’s dinner” forum.

Uk

• Marketing Agency: Delivered Strategic segmentation and targeting plan in global sports• Major cider brand: Oversaw the brands UK test market• Major spirits company: Due diligence and recommendation strategy for acquisition• Service consultancy: Develop PR launch plan for a new agency• Marketing Agency: Successfully developed and delivered pitch for the design aspects of the London2012 Olympic bid.

Scotland | Ireland | Europe

Directed Scotland and Ireland's bid to host the Euro2008 football championships: a nationally and internationally high profile (front, middle and back of newspaper pages), public affairs bidding campaign within the notable European football politics context.• Proposition development, strategic positioning and essence development of the UEFA 2008 football tournament bid (3rd biggest event in the world)• Drove Public Affairs at the highest levels of Governments of Ireland & Scotland)• Directed the marketing strategy for the Euro 2008 project• Engaged and influenced at the highest levels of European and National football politics• Defined the communications campaign to persuade UEFA of the merits of the Euro 2008 bid.• Corporate Affairs management culminating in full commercial sponsorship from major businesses in support of the bid. • Engaged and managed marketing / advertising / design consultants / agencies as appropriate.• Controlled and managed all external media relations for TV, Radio and newspapers• Prepared the technical bid document and strategic presentations to support the bid.

London, United Kingdom

Lloyds TSB Group, Marketing Director, Evolvebank and B2B • Project management within the building of a new bank• Agency appraisal and selection, Business model appraisal and reengineering • Developed the communications strategy• Restructured and managed my team of eleven• Customer Acquisition Strategy Development

Scotland

The Edrington Group (formerly Highland Distillers Plc) brands incl the Macallan, the Famous grouse &c.• Directed the Brand Development Function (10 projects, 7 functions, 6 project managers, 2 companies, £7.5 million added value under development).• Established the first comprehensive Business Development Strategy for the malts for Highland Distillers Plc• Developed a turnkey brand to "fill" a £250,000 corporate profit gap• Negotiated barter deals, swapping obsolete stock for media space • Negotiated and nurtured "The Famous Grouse" brand into a clothing franchise• Developed brands for fast evolving economies• Produced the first ever documented set of brand guidelines for The Famous Grouse• Custodian and anchor for £2 Million Rugby World Cup Sponsorship

Scotland

• Core: Statistics, Finance, Economics, Marketing strategy, Business Policy, Business Law, Accounting, Operations Management, and Personnel Management• Electives: Strategic Management, Finance, International Business, Accounting, and Total Quality Management• In the core course I achieved a II.I average and in the electives, reached the top decile of the class (incl.’ top 3% in Management accounting).• Dissertation: “The strategic marketing options for global brands in fast evolving economies.

Ireland

Kingdom Of Saudi Arabia, Arabian Gulf

(Largest vertically integrated dairy company in the world)1989 - June 1990: NPD Manager, Arabian Gulf, Co-ordinator of Pan-Gulf brand launches1988 -1989: Product Manager, fresh yoghurt, Arabian GulfJun 1987 -1988: Sales Manager, Dairy products, KSA

Mba

• Core: Statistics, Finance, Economics, Marketing strategy, Business Policy, Business Law, Accounting, Operations Management.

Executive Development Programme

Activities and Societies:IMD has ranked consistently #1 on average in the FT's overall executive education rankings over the past eight.

Strategic Marketing In A B2B Context

Business Marketing Strategy for director-level managers. The programme was focused on how to effectively time market entry and exit.

Ba Hons, Economics & Business Administration

Education record