Simon Lyons Email & Phone Number

Edinburgh, GB

United Kingdom

Flexible consultancy business that focuses on customer needs as:► Fractional Marketing Director► Interim Marketing Director► Commercial Projects Manager► Marketing StrategyOffering fractional CMO services for a few days a month is a cost-effective solution for companies that want access to high-level marketing expertise without the commitment to a.

Global Remit – Focused On Europe And USA

• The Light + Air Division was originally est. in 2016: by 2024 we had built it to 5,000 employees, €1bn rev, €2bn mkt Cap.The Kingspan Light + Air division of Kingspan Plc had no revenue or turnover at the start of.
• Drove the Strategic Marketing function to deliver real customer centricity
• Cohesively stitched together brands and acquired brands, to provide unified customer-focused brands.
• Built domain specialist competency and integrated marketing performance across the 20 core countries
• Delivered comprehensive customer-oriented change through the introduction of NPS benchmarking and subsequent KPI based Customer Experience Improvement roll-out programmes
• Developed thought leadership on the proposition benefits for critical business segments in the Industrial and commercial sectors

British Isles Based Projects But Managed From Edinburgh, United Kingdom

• SL Consultants provides bespoke services to diverse organisations. The organisation focuses on Marketing Strategy, Business Development, Go-to-market strategies, Growth Hacking initiatives. Competencies stem from.
• Pitching, funding, building and leading a new £40m organisation in a mature market in two years. Team of 5~8. Budget £2m. This entailed … Go-to-market strategy, Pilot development, Legal and commercial negotiation.
• SME Customer-Centricity strategy including the development and delivery of a full customer experience management programme
• Lecturer and Coach for IMD Business School covering change management, Customer experience management and customer-centricity programmes.

Global Remit Based In UK

• [6,000 employees. Grew business from £0.5Bn to £6Bn Mkt Cap in my decade there]
• Pragmatically embedding and driving the customer agenda throughout an extremely driven and commercial organisation. Transformational role included;
• Management and development of the world-class Aggreko brand (Brand guidelines management)
• Establishing and driving Customer Experience Management (NPS) as transformational agent across Aggreko worldwide
• Segmentation strategy - bringing strategic and sector analysis, competitor analysis and market segmentation and trend analysis thinking to business planning as a market oriented basis for group budgeting, resourcing.
• Established, through PR, the pre-eminence of the Aggreko brand in the global market

UK

• Marketing Agency: Delivered Strategic segmentation and targeting plan in global sports
• Major cider brand: Oversaw the brands UK test market
• Major spirits company: Due diligence and recommendation strategy for acquisition
• Service consultancy: Develop PR launch plan for a new agency
• Marketing Agency: Successfully developed and delivered pitch for the design aspects of the London2012 Olympic bid.

Scotland | Ireland | Europe

• Directed Scotland and Ireland's bid to host the Euro2008 football championships: a nationally and internationally high profile (front, middle and back of newspaper pages), public affairs bidding campaign within the.
• Proposition development, strategic positioning and essence development of the UEFA 2008 football tournament bid (3rd biggest event in the world)
• Drove Public Affairs at the highest levels of Governments of Ireland & Scotland)
• Directed the marketing strategy for the Euro 2008 project
• Engaged and influenced at the highest levels of European and National football politics
• Defined the communications campaign to persuade UEFA of the merits of the Euro 2008 bid.

London, United Kingdom

• Lloyds TSB Group, Marketing Director, Evolvebank and B2B
• Project management within the building of a new bank
• Agency appraisal and selection, Business model appraisal and reengineering
• Developed the communications strategy
• Restructured and managed my team of eleven
• Customer Acquisition Strategy Development

Scotland

• The Edrington Group (formerly Highland Distillers Plc) brands incl the Macallan, the Famous grouse &c.
• Directed the Brand Development Function (10 projects, 7 functions, 6 project managers, 2 companies, £7.5 million added value under development).
• Established the first comprehensive Business Development Strategy for the malts for Highland Distillers Plc
• Developed a turnkey brand to "fill" a £250,000 corporate profit gap
• Negotiated barter deals, swapping obsolete stock for media space
• Negotiated and nurtured "The Famous Grouse" brand into a clothing franchise

Scotland

• Core: Statistics, Finance, Economics, Marketing strategy, Business Policy, Business Law, Accounting, Operations Management, and Personnel Management
• Electives: Strategic Management, Finance, International Business, Accounting, and Total Quality Management
• In the core course I achieved a II.I average and in the electives, reached the top decile of the class (incl.’ top 3% in Management accounting).
• Dissertation: “The strategic marketing options for global brands in fast evolving economies.

Ireland

Kingdom Of Saudi Arabia, Arabian Gulf

(Largest vertically integrated dairy company in the world)1989 - June 1990: NPD Manager, Arabian Gulf, Co-ordinator of Pan-Gulf brand launches1988 -1989: Product Manager, fresh yoghurt, Arabian GulfJun 1987 -1988: Sales Manager, Dairy products, KSA

Mba

• Core: Statistics, Finance, Economics, Marketing strategy, Business Policy, Business Law, Accounting, Operations Management, and.

Executive Development Programme

Activities and Societies:IMD has ranked consistently #1 on average in the FT's overall executive education rankings over the past eight.

Strategic Marketing In A B2B Context

Business Marketing Strategy for director-level managers. The programme was focused on how to effectively time market entry and exit.

Ba Hons, Economics & Business Administration

Education record