Simon J Richardson Email & Phone Number

Sydney

Daily Decision-Making Snapshot:- Forever impatient with NPD but perpetually grateful for commonsense of engineering.- The best way to sell anything is to build brand; Sales solves all problems and profitability trumps growth for growth's sake. - Brand is REPUTATION; Squandering trust costs more than reacquisition so don't do it! - What is the change we are seeking to make? Culture makes hard decisions easier. Build Culture.- NO is no to one thing, YES is no to many (Respect 37signals for this one)*** Here's the long form version:As the Director of Smart Home Solution and Brand Marketing, I lead the marketing and new product development (NPD) of our smart home solution in seizing the growing smart home market opportunity. We're building brand through effective storytelling to grow foundational distribution channels nationally across 900+ wholesalers. Critical decision-making leadership drives go-to-market innovation, collaborations, and building a market-leading brand position in the fast-evolving smart home industry.Extensive experience in developing category strategies and implementing effective communication and media campaigns. Expertise in creating comprehensive campaign briefs and collaborating closely with agencies to ensure that all relevant media measures and communication platforms are aligned with business objectives.I lead the annual category planning process, New Product Development (NPD) process, and Go-To-Market strategies and am perpetually conducting competitor analysis and strategies. Executing our integrated campaign approach, steering creative, PR, digital, social, consumer, and brand experience initiatives to ensure that all touchpoints align with the strategy and plan.Overall, I am an accomplished marketing professional who has demonstrated a strong track record of delivering exceptional results by owning the category strategy development, communication and media strategy, and campaigns.

Sydney

Senior commercial leadership role developing and executing the national sales, marketing and new product development process and strategy for smart buildings, smart environments and connected lighting solutions for GLG and Pierlite throughout ANZ. - Creating campaign briefs and working closely with Agencies to ensure all relevant media measures and communication platforms address the business objectives - Leading the annual category planning process, New Product Development (NPD) process and Go-To-Market strategies - Leading an integrated campaign approach including steering the creative, PR, digital, social, consumer and brand experience, ensuring that all touch points aligns with the strategy and plan - Conducting competitor analysis and monitoring competitor strategies and recommend adjustment to brand plans where requiredStand-out achievements include introduction and deployment of SenseAgent to the business, and on-target growth, year on year, for the RAPIX DALI solution.* Development of sales distribution networks for Connected Lighting solutions portfolio in ANZ (RAPIX - now sold by Ozuno Engineering in Australia) which included team development and management with P&L responsibility for development and creation of sales and distribution strategy and tactics for new product market introduction.

Sydney, Australia

Lots of Watts Australia (Now Lightmoves) represented a leadership opportunity to effect real change and enable business transformation through entrepreneurial leadership and marketing management. In this turn around situation a Sydney ‘institution’ required dynamic leadership to transform the business, prepare its systems, processes and people for scale, growth and ability to meet the market.1) Leadership requiring a significant and ongoing cultural adjustment; 2) P&L and operational responsibilities prioritizing activities for max ROI; 3) Deployment of digital marketing program to upgrade the business online presence and branding.

Singapore

Regional leadership role across 12 countries and 25 reports, with significant experience collaborating and partnering regionally, coupled with implementation of effective client-centered business strategies and a proven history of effective leadership in a geographically dispersed, matrix organization, with a strong client focus .International & Regional Sales, Marketing and Channel Management

Shanghai, China

Regional path finder strategies with regards to new channel development, customised project solutions, product development strategies and go-to-market leadership. This include appointing, managing and motivating regional sales teams and exclusive distribution channel partners to strategically pursue and secure major project opportunities with key corporate accounts.

Sydney, New South Wales, Australia

Management and development of Dynalite's Australian and New Zealand Distribution Channels. Specifically increasing national revenues and providing national feedback on competition and sales channel developments.

General Manager