Simon Taylor (Fcim) Email & Phone Number

United Kingdom

United Kingdom

London Area, United Kingdom

I am a marketing leader and strategist, supporting boards, leadership teams and key individuals to construct and execute marketing strategies and programmes that deliver business change and financial results.I work with business leaders and marketing teams to develop company brands and communications that impact target audiences and drive sales demand. Working across all channels, I have extensive experience helping businesses ‘digitally transform’, through marketing automation, website and social optimisation, online content and demand generation, and e-commerce.I combine my own business growth and commercial experience, with my understanding and ability to dissect client businesses and identify solutions for their future success. My experience across multi-varied industry sectors allows me to very quickly understand challenges faced and share knowledge from cutting edge, technical business environments.I have over 20 years’ experience serving client businesses of all sizes working within large and small marketing agencies, and my own consultancy business. My work as a client services and marketing director in these organisations has allowed me to build broad commercial knowledge and extensive marketing specialist skills.I have managed marketing strategies and plans for small owner managed companies, right up to UK and International clients with marketing budgets over £1million. Most recently I worked in the property sector with a host of estate agencies and prop-tech businesses.On behalf of my clients I have won multiple creative, digital and marketing effectiveness awards from the DMA, The Marketing Society, and I am also a Member of The Chartered Institute of Marketing.

West Sussex, England, United Kingdom

Yomdel is an award-winning growth partner to thousands of businesses in the UK, and rapidly expanding world-wide. Specialists in property, and partner to businesses in multi-sectors including new homes, storage, removals, retail, legal and financial services.Yomdel designs and delivers world-class customer experiences, for modern, customer focused businesses, who want to differentiate on service. From market research and mystery shopping services that define the optimum customer experience, to fully managed 24/7 live chat that delivers exceptional service to client customers.As Marketing Director, I have engineered a brand refresh, complete redesign and overhaul of yomdel.com, shaping a new sales and marketing strategy to achieve a new growth trajectory.In addition Yomdel pursues a strong partnership strategy within key industry sectors, creating a media and communications strategy to support this. Also leveraging customer advocacy through partner channels, media and PR.To power our new product development strategy, I am currently deploying a lead generation programme, plus telemarketing and new routes to market, supported by SEO, traffic driving and web conversion optimisation, all built around a HubSpot CRM system.We have created a strong culture of customer centric comms and service delivery, using data and analytics to optimise customer journeys and pipeline conversion pathways.A strong financial focus ensures ROI, and enables our current development of AI driven products, automated service programmes, and next phase customer experience delivery.

London, United Kingdom

• Board director, strategic leadership, fast-growing, award-winning challenger agency• Client services leader, new business development and marketing strategy• Strategic marketing partner to client business, marketing planning, acquisition, retention and reactivation campaign programmes.• Data strategy, analytics, digital development and direct marketing to all clientsSector Success:Retail – Wyevale Garden Centres – audience profiling, analytics & modelling, direct acquisition, loyalty comms, e-commerce and in-storeLeisure – The Gym Group – Gym launch programme, in-life comms development, marketing tech/automation supportE-commerce – Just Eat – analytics / marketing automation (salesforce) programme development, customer journey mapping, audience profiling and trigger comms developmentConsumer Services – Hiscox – brand comms development, direct channels acquisition programme, award winning creative optimisationFinancial Services – Tesco Bank – Clubcard based loyalty programmes, multi-channel acquisition campaigns at brand and product level, retention and reactivation strategy and programme development, online and in-store marketing integrationFMCG - Phillips - acquisition and loyalty programmes, online, email and direct mail development, sales promotion and brand asset developmentTravel – Monarch – brand strategy, multi-channel acquisition and reactivation campaignsSuccess in Role:• Achieved 30% revenue growth target from new/existing accounts in first year, followed by 30% revenue growth year on year for 3 years• Delivered client services margin >20% after one year, and maintained for 5 years• Topped all agency performance reviews on key accounts for 3 years running• Restructured client services and implemented best in class process and standards along with high performance team culture to fuel business growth, and deliver consistent double digit profitability levels year on year

• Agency owner/partner, in small, highly entrepreneurial, digital agency• Digital consultancy approach, sourcing and delivering expert client solutions• Projects delivered for NHS, BMW, Stella Artois, McCain, HTC, Leics CC, Interactive Medica and Jaguar CarsMarketing experience:• Brand architecture, proposition development, brand design and messaging• Brand and e-commerce web design and build• Online product launch• SEO, PPC and display• Marketing technology product developmentSuccess in Role:• Delivered record turnover in first year, including 4 new business wins• Major success with NHS and Interactive Medica for rebrand projects and web design and build• Developed agency partner relationships, increasing skillsets and service delivery

• New business development across Wunderman UK• Nurturing agency intermediary organisations• Developing and leading RFI, RFP and pitch processesSuccess in Role:• Business wins with FedEx (CRM), Triumph (Digital) and Prince’s Rainforest Project (Strategic)• Developed new ‘Wunderman Way’ of conducting new business

• Leadership of largest, most diverse client group in UK agency, $9million revenue responsibility, 35 Client Service staff, and 20 operational staff• Client list: Land Rover, Jaguar, Mazda, Volvo, Kia, Iveco Proctor & Gamble, Kraft, Xerox, M&S Citibank, Egg, Learn Direct• Global account leadership responsibility for Land Rover and Jaguar accounts, $4million P&L• International liaison and management of account teams in US, Europe, Middle East and APACSuccess in Role:• Personal vision created of one of most integrated (ATL/BTL/On-line) accounts in London!• Led and won pitch for Land Rover Global CRM business• Developed M&S retail email programme design

• Board director of agency Automotive Division• Business leadership of Jaguar & Land Rover in key Global markets • Central development of brand campaigns, process, infrastructure and best practice guidelines• UK Leadership of Mazda, Volvo, Kia and Iveco accounts• Direct responsibility for c.25 UK client service staffSuccess in Role:• Year on year EMEA wide positive revenue growth• New business won in Italy and Mexico with both Jaguar and Land Rover• Pitch Win - Jaguar UK Customer Relationship Centre• 1064% incremental ROI delivered to Jaguar UK from CRM programmes• Re-design of Land Rover global website and deployment to global markets• Launch of new Land Rover Discovery and Range Rover Sport

• Responsible for Jaguar account, incl. planning, data management and business systems• Central brand and Dealerships marketing integration• Retail and Corporate market database strategy and managementSuccess in Role:• 845 % incremental ROI delivered to client from CRM programmes• Launch of Jaguar X-TYPE – delivered c. £7 million incremental client profit• Developed Primary Brand Acquisition Programme, Jaguar Ownership Experience• Took profitability from negative position to c.24% margin in 2 years

• Management of agency key client accounts• Operational management of agency in-house and outsourced call-centres• Responsibility for new business development and subsequent service deliverySuccess in Role:• Integration of teleservices offer into wider agency offer• Innovative design and creation of ‘mobile/home worker’ multi-lingual client solution

Manchester, United Kingdom

• Board director for marcomms in the second largest UK lighting manufacturer• Responsibility for c.60 multi-site customer service, communications and IT staff.• Responsibility for all business communications• Project directed procurement and implementation of a fully-integrated ERP system

Manchester, United Kingdom

• Responsibility for operational management of commercial departments of 50 staff, incl. direct marketing and telemarketing• Database marketing including segmentation strategy, and systems analysis• Management of agency relationships