Simon Taylor (Fcim)

Simon Taylor (Fcim) Email and Phone Number

Marketing Director | Marketing Consultant | Outsourced CMO @ Ikano Insight
london, london, united kingdom
Simon Taylor (Fcim)'s Location
Abersoch, Wales, United Kingdom, United Kingdom
Simon Taylor (Fcim)'s Contact Details

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About Simon Taylor (Fcim)

In their recent webinar and report on ‘Customer Experience in the next normal’, McKinsey highlighted how “companies that adapt to the changing needs of customers will recover more rapidly and be better positioned than competitors.” Digital customer engagement has accelerated exponentially, and the best companies innovate and pivot, quickly replacing traditional experiences. Crucially this demands greater harnessing of data and technology to deliver exceptional online and personal experiences.I’m passionate about the changing business landscape. I provide effective, state-of-the-art outsourced consultancy and hands on implementation of marketing solutions that help businesses adapt to rapidly changing market environments. I’m a CRM and Customer Experience expert, with over 20 years’ experience in marketing agency strategic client leadership and solution delivery, plus first-hand client-side Marketing Director expertise.Throughout my career I have assisted clients to transform their businesses digitally, with marketing automation, campaign management, e-commerce and online experience delivery, leveraging data, analytics and insight to produce communications and customer engagement programmes that achieved measurable returns on investment.I have advised and delivered solutions for leading global and UK brands including Jaguar Land Rover, M&S, Tesco Bank, Hiscox Insurance, Just Eat, Neilson Holidays, The Gym Group and Wyevale Garden Centres. I have UK and international brand and agency experience across multiple sectors including property, retail, consumer services, automotive, and financial services.I am also a member of the All-Party Parliamentary Group on Artificial Intelligence (APPG AI), carefully tracking the development of AI at a national level, with consequent competitive implications for all businesses, and their need to keep pace with meteoric changes.I am a marketing evangelist, obsessive about customer experience that drives business growth; focused on digital transformation and marketing optimisation; comfortable working brand or agency side to deliver client objectives.Feel free to contact me anytime at simonjohntaylor@yahoo.co.uk or on +44 (0)7711 490778

Simon Taylor (Fcim)'s Current Company Details
Ikano Insight

Ikano Insight

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Marketing Director | Marketing Consultant | Outsourced CMO
london, london, united kingdom
Website:
insight.ikano
Employees:
38
Simon Taylor (Fcim) Work Experience Details
  • Ikano Insight
    Director Of Marketing
    Ikano Insight Sep 2021 - Present
    United Kingdom
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  • Icg Approved
    Marketing Consultant
    Icg Approved Aug 2021 - Present
    United Kingdom
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  • Simon Taylor - Marketing Consultant
    Independent Marketing Consultant / Contract Marketing Director
    Simon Taylor - Marketing Consultant Jun 2021 - Present
    London Area, United Kingdom
    I am a marketing leader and strategist, supporting boards, leadership teams and key individuals to construct and execute marketing strategies and programmes that deliver business change and financial results.I work with business leaders and marketing teams to develop company brands and communications that impact target audiences and drive sales demand. Working across all channels, I have extensive experience helping businesses ‘digitally transform’, through marketing automation, website and social optimisation, online content and demand generation, and e-commerce.I combine my own business growth and commercial experience, with my understanding and ability to dissect client businesses and identify solutions for their future success. My experience across multi-varied industry sectors allows me to very quickly understand challenges faced and share knowledge from cutting edge, technical business environments.I have over 20 years’ experience serving client businesses of all sizes working within large and small marketing agencies, and my own consultancy business. My work as a client services and marketing director in these organisations has allowed me to build broad commercial knowledge and extensive marketing specialist skills.I have managed marketing strategies and plans for small owner managed companies, right up to UK and International clients with marketing budgets over £1million. Most recently I worked in the property sector with a host of estate agencies and prop-tech businesses.On behalf of my clients I have won multiple creative, digital and marketing effectiveness awards from the DMA, The Marketing Society, and I am also a Member of The Chartered Institute of Marketing.
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  • Yomdel
    Marketing Director
    Yomdel Jan 2019 - Jun 2021
    West Sussex, England, United Kingdom
    Yomdel is an award-winning growth partner to thousands of businesses in the UK, and rapidly expanding world-wide. Specialists in property, and partner to businesses in multi-sectors including new homes, storage, removals, retail, legal and financial services.Yomdel designs and delivers world-class customer experiences, for modern, customer focused businesses, who want to differentiate on service. From market research and mystery shopping services that define the optimum customer experience, to fully managed 24/7 live chat that delivers exceptional service to client customers.As Marketing Director, I have engineered a brand refresh, complete redesign and overhaul of yomdel.com, shaping a new sales and marketing strategy to achieve a new growth trajectory.In addition Yomdel pursues a strong partnership strategy within key industry sectors, creating a media and communications strategy to support this. Also leveraging customer advocacy through partner channels, media and PR.To power our new product development strategy, I am currently deploying a lead generation programme, plus telemarketing and new routes to market, supported by SEO, traffic driving and web conversion optimisation, all built around a HubSpot CRM system.We have created a strong culture of customer centric comms and service delivery, using data and analytics to optimise customer journeys and pipeline conversion pathways.A strong financial focus ensures ROI, and enables our current development of AI driven products, automated service programmes, and next phase customer experience delivery.
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  • Wdmp
    Client Services Director
    Wdmp Mar 2011 - Oct 2018
    London, United Kingdom
    • Board director, strategic leadership, fast-growing, award-winning challenger agency• Client services leader, new business development and marketing strategy• Strategic marketing partner to client business, marketing planning, acquisition, retention and reactivation campaign programmes.• Data strategy, analytics, digital development and direct marketing to all clientsSector Success:Retail – Wyevale Garden Centres – audience profiling, analytics & modelling, direct acquisition, loyalty comms, e-commerce and in-storeLeisure – The Gym Group – Gym launch programme, in-life comms development, marketing tech/automation supportE-commerce – Just Eat – analytics / marketing automation (salesforce) programme development, customer journey mapping, audience profiling and trigger comms developmentConsumer Services – Hiscox – brand comms development, direct channels acquisition programme, award winning creative optimisationFinancial Services – Tesco Bank – Clubcard based loyalty programmes, multi-channel acquisition campaigns at brand and product level, retention and reactivation strategy and programme development, online and in-store marketing integrationFMCG - Phillips - acquisition and loyalty programmes, online, email and direct mail development, sales promotion and brand asset developmentTravel – Monarch – brand strategy, multi-channel acquisition and reactivation campaignsSuccess in Role:• Achieved 30% revenue growth target from new/existing accounts in first year, followed by 30% revenue growth year on year for 3 years• Delivered client services margin >20% after one year, and maintained for 5 years• Topped all agency performance reviews on key accounts for 3 years running• Restructured client services and implemented best in class process and standards along with high performance team culture to fuel business growth, and deliver consistent double digit profitability levels year on year
  • Bright Blue Interactive
    Managing Director
    Bright Blue Interactive Apr 2009 - Feb 2011
    • Agency owner/partner, in small, highly entrepreneurial, digital agency• Digital consultancy approach, sourcing and delivering expert client solutions• Projects delivered for NHS, BMW, Stella Artois, McCain, HTC, Leics CC, Interactive Medica and Jaguar CarsMarketing experience:• Brand architecture, proposition development, brand design and messaging• Brand and e-commerce web design and build• Online product launch• SEO, PPC and display• Marketing technology product developmentSuccess in Role:• Delivered record turnover in first year, including 4 new business wins• Major success with NHS and Interactive Medica for rebrand projects and web design and build• Developed agency partner relationships, increasing skillsets and service delivery
  • Wunderman
    Business Development Director
    Wunderman Sep 2008 - Mar 2009
    • New business development across Wunderman UK• Nurturing agency intermediary organisations• Developing and leading RFI, RFP and pitch processesSuccess in Role:• Business wins with FedEx (CRM), Triumph (Digital) and Prince’s Rainforest Project (Strategic)• Developed new ‘Wunderman Way’ of conducting new business
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  • Wunderman
    Client Group Managing Director
    Wunderman Sep 2007 - Sep 2008
    • Leadership of largest, most diverse client group in UK agency, $9million revenue responsibility, 35 Client Service staff, and 20 operational staff• Client list: Land Rover, Jaguar, Mazda, Volvo, Kia, Iveco Proctor & Gamble, Kraft, Xerox, M&S Citibank, Egg, Learn Direct• Global account leadership responsibility for Land Rover and Jaguar accounts, $4million P&L• International liaison and management of account teams in US, Europe, Middle East and APACSuccess in Role:• Personal vision created of one of most integrated (ATL/BTL/On-line) accounts in London!• Led and won pitch for Land Rover Global CRM business• Developed M&S retail email programme design
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  • Wunderman
    Managing Partner
    Wunderman Aug 2003 - Sep 2007
    • Board director of agency Automotive Division• Business leadership of Jaguar & Land Rover in key Global markets • Central development of brand campaigns, process, infrastructure and best practice guidelines• UK Leadership of Mazda, Volvo, Kia and Iveco accounts• Direct responsibility for c.25 UK client service staffSuccess in Role:• Year on year EMEA wide positive revenue growth• New business won in Italy and Mexico with both Jaguar and Land Rover• Pitch Win - Jaguar UK Customer Relationship Centre• 1064% incremental ROI delivered to Jaguar UK from CRM programmes• Re-design of Land Rover global website and deployment to global markets• Launch of new Land Rover Discovery and Range Rover Sport
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  • Wunderman
    Business Director
    Wunderman Dec 2000 - Aug 2003
    • Responsible for Jaguar account, incl. planning, data management and business systems• Central brand and Dealerships marketing integration• Retail and Corporate market database strategy and managementSuccess in Role:• 845 % incremental ROI delivered to client from CRM programmes• Launch of Jaguar X-TYPE – delivered c. £7 million incremental client profit• Developed Primary Brand Acquisition Programme, Jaguar Ownership Experience• Took profitability from negative position to c.24% margin in 2 years
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  • Wunderman
    Telemarketing Manager
    Wunderman Jun 1999 - Dec 2000
    • Management of agency key client accounts• Operational management of agency in-house and outsourced call-centres• Responsibility for new business development and subsequent service deliverySuccess in Role:• Integration of teleservices offer into wider agency offer• Innovative design and creation of ‘mobile/home worker’ multi-lingual client solution
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  • Whitecroft Lighting
    Market Development Director
    Whitecroft Lighting Apr 1998 - May 1999
    Manchester, United Kingdom
    • Board director for marcomms in the second largest UK lighting manufacturer• Responsibility for c.60 multi-site customer service, communications and IT staff.• Responsibility for all business communications• Project directed procurement and implementation of a fully-integrated ERP system
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  • Whitecroft Lighting
    Customer Comms Director
    Whitecroft Lighting Jan 1995 - Mar 1998
    Manchester, United Kingdom
    • Responsibility for operational management of commercial departments of 50 staff, incl. direct marketing and telemarketing• Database marketing including segmentation strategy, and systems analysis• Management of agency relationships
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Simon Taylor (Fcim) Skills

Direct Marketing Integrated Marketing Crm Marketing Communications Digital Marketing Online Advertising Advertising Ecrm Strategy Email Marketing Direct Mail Digital Strategy B2b Marketing Brand Development Brand Management Relationship Marketing Marketing Strategy B2b Marketing Mobile Marketing Analytics New Business Development Business Development Social Media Customer Insight Creative Strategy Interactive Advertising Digital Media Customer Relationship Management Creative Direction Online Marketing Strategic Communications Campaign Management Mobile Devices Social Media Marketing Management

Simon Taylor (Fcim) Education Details

Frequently Asked Questions about Simon Taylor (Fcim)

What company does Simon Taylor (Fcim) work for?

Simon Taylor (Fcim) works for Ikano Insight

What is Simon Taylor (Fcim)'s role at the current company?

Simon Taylor (Fcim)'s current role is Marketing Director | Marketing Consultant | Outsourced CMO.

What is Simon Taylor (Fcim)'s email address?

Simon Taylor (Fcim)'s email address is si****@****p.co.uk

What is Simon Taylor (Fcim)'s direct phone number?

Simon Taylor (Fcim)'s direct phone number is +4420369*****

What schools did Simon Taylor (Fcim) attend?

Simon Taylor (Fcim) attended The University Of Manchester.

What skills is Simon Taylor (Fcim) known for?

Simon Taylor (Fcim) has skills like Direct Marketing, Integrated Marketing, Crm, Marketing Communications, Digital Marketing, Online Advertising, Advertising, Ecrm, Strategy, Email Marketing, Direct Mail, Digital Strategy.

Who are Simon Taylor (Fcim)'s colleagues?

Simon Taylor (Fcim)'s colleagues are Timothy Ainsworth, Ben Wilkinson, Mikhail Matyushkov, Tamsin Wilson, Murni Daud, Ahmad Fajri, Torsten Nilson.

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