Visual Storytelling: The ability to convey brand messaging and tell compelling stories through visual content creates a strong emotional connection with the audience.Social Media Management: Experience in managing and maintaining social media accounts, including scheduling and posting visual content, engaging with the audience, and monitoring performance metrics.Developed and implemented comprehensive marketing campaigns, including social media, email marketing, content creation, and paid advertising.Creative Direction: Ability to conceptualize and execute creative ideas for visual content that align with brand guidelines and marketing objectives.Equipment and Technical Proficiency: Knowledge of photography and videography equipment, including cameras, lenses, lighting, and sound equipment. Proficient in operating editing software and staying updated with the latest industry trends and tools.Branding and Visual Identity: Understanding of brand identity and the ability to create visual content that aligns with the brand's tone, aesthetics, and values.Social Media Analytics: Familiarity with social media analytics tools to track and analyze visual content performance, measure engagement, and optimize strategies accordingly.Collaboration and Communication: Effective collaboration with cross-functional teams, including marketers, designers, and copywriters, to create cohesive visual campaigns and maintain brand consistency.Adaptability and Creativity: Willingness to adapt to evolving social media trends, experiment with new techniques, and think creatively to create unique and captivating visual content."

▪ Provide expert oversight, mentorship, and feedback to drive both individual and team performance results in achieving company goals▪ Hold accountable for internal and external resources for on-time project completion and problem resolution▪ Demonstrate expertise in utilizing services methodology, standards, and contracted statement of work (SOW) to implement and improve projects▪ Strategically manage portfolio in the customer relationship management (CRM) and financials environmentscomprised of company products and solutions through the following functions:"− Project management− Solution architecture− Business process consulting− Interactive consulting− Business analysis− Testing/quality analysis" "− Data migration/conversion− Data integration− Custom development− Report writing/business intelligence− User experience design− Web development"▪ Oversee on-time delivery of project portfolio in red, yellow, and green statuses while maintaining quality and budget▪ Assume responsibility for project execution within defined metrics in accordance with annual, margin, revenue, and expenses goals▪ Collaborate with the Business Development Team, as well as with legal, finance, and other international stakeholders regarding contract negotiation▪ Formulate and implement methodologies and internal initiatives to support product evolution, company growth, change management, cost reduction, quality assurance, and process enhancements▪ Initiate social media services to be used by the company for different verticals▪ Take charge of monitoring and addressing prioritized logs issuesKey Highlights✓ Successfully met financial targets of PS utilization metrics on a monthly basis, as well as monthly and quarterly guidance revenue forecasts✓ Developed and managed the Implementation Team following the $190M acquisition of Blackbaud/Smart Tuition

"Carried out human resource tasks, such as recruitment and retention of top talents, as well as the creation of new full-time roles, including direct reports▪ Managed goal setting and business planning, along with the development of staffing and territory alignment plans▪ Remained abreast of current product roadmaps and implications to customer base▪ Played a key role in eight-year hyper-growth of Smart Tuition▪ Oversaw crucial restructuring project to ensure impeccable level of service continued to evolve and meet high demands of the clients▪ Attended several customer success conferences to gain additional industry knowledge and successfully implemented several KPIs and workflows to boost customer stickiness▪ Implemented the Gainsight CSM software that aided in obtaining a comprehensive overview of customer health▪ Effectively managed three flourishing teams (27 managers and two directors) which led to the company’s most lucrative yearKey Highlights✓ Led the establishment of cross-functional teams for the delivery of company software into national level✓ Achieved significant reduction in retention and churn through implementation of effective retention plans and campaigns✓ Reconstructed national account management group to embrace customer success methodologies, which led to increasing in product adoption, profit margins, and customer loyalty✓ Developed and managed annual and quarterly CSAT, NPS, and custom engagement survey projects whichve average of 63% client response rate"

*Manage multiple accounts; develop positive working relationships with all customer touch points*Drive client retention, renewals, upsells and client satisfaction*Work closely with Associate Account Managers and Ad Operations on day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization, troubleshooting and QA*Work closely with Analytics and Ad Operations to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed*Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign*Leverage technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal*Prepare campaign insights reporting, including analysis and research*Manage weekly campaign status documents for review*Work closely with Finance on billing set up and invoicing*Manage customer activity with CRM tools for maximum efficiency and visibility, with carefully executed follow-up to closure on open issuesAdhere to established processes and workflows, as it relates to campaign set-up and pixel placement strategy, creative execution (including dynamic creative), ad trafficking, campaign management and any troubleshooting necessary with pixels, creative assets and campaign reportingFocus on ensuring we maintain superior customer service levels, operational excellence and strategic insight

Work with various lenders to find the best deal for a homebuyer.Originate loans to sell to lending institutions.Act as an intermediary between a lender and a borrower who needs a mortgage loan.Evaluate pay stubs, credit history, tax information and bank statements for financial status.Work to ensure compliance with banking and or finance laws in the jurisdiction of the consumer.Sell loans in the name of other organizations and businesses.Verify the income of the borrower as well as gather their credit information.Follow through with lender and client during the approval process.Explain the legal aspects of the loan to the borrower as well as the payment terms and clauses to them.Define repayment terms to consumer and educate them on default consequences