Simon Kim is a Principal UX Designer at AWS at Amazon Web Services (AWS). Colleagues describe him as "Simon is one of the most passionate and creative thinkers on the marketing team. He approaches challenges in a non-linear, non-repetitive fashion that results in designs and ideas that are new and thoughtful. He has the longest tenure on the team and yet is consistently one of the most excited and energized to be at K12 and demonstrates an ability to approach our work with some of the freshest perspective. I am so very impressed with his inspired thinking, his unquestionable passion for his job, and his ability and willingness to question how we did things "yesterday," and his dedication to the job year after year. He is a delight to have on the team." and "Simon Kim is a strong talent in the visual arts space. Simon takes an intellectual approach to his work- digging deep into business objectives, looking closely at what might make a user respond, understanding the technical underpinnings and crafting thoughtful user experience solutions that delight his clients and push his team. Simon is also incredibly hard working and very loyal- he was one of the earliest employees hare at K12 and has been part of the marketing department since it's inception. Through major change and hyper growth, Simon has always put the user/marketing lead/enrolled family first and his passion for his work and commitment to his craft are evident on a daily basis. Simon also has a solid grasp on technology. He's a master of the tools of his craft, he can built development prototypes via multiple platforms and if he doesn't know something, give him an hour or two and he will surprise you. What I like most about Simon is that he is challenging in all of the right ways. He's not afraid to ask why. He's not shy about asking for clarity and he's not afraid to gently push back when a project is not going down the right road. Simon has worked directly for me since I joined K12 six years ago. I've learned from him and have enjoyed watching him grow. K12 is lucky to have such talented and dedicated creative leader."