Simon Finnerty Email & Phone Number

London, Gb

London, England, United Kingdom

Defining and implementing principles and practices through one of the largest DAM migrations ever in the industry. Capturing and evolving business practices and reporting, while optimising master data integrations, user group policy, access management and content security. Program management support of global modular creation tool which delivers automated content creation at scale. Continued engagement with senior stakeholders to advise and deliver long-term technical and business visions.

London, United Kingdom

Workshop and stakeholder interview discovery for DAM, MRM workflow, and CRM business applications requirements. Advising on the holistic management and technical strategy of the client's tech stack and building a framework for implementation standards and practices.

Atlanta, Georgia, United States

Hosting discovery workshops to define deliverables for new DAM migration, system launch IT and operations support structures. Evolution of system and user workflows and best practices to ensure the long-term success of the technology transition.

Atlanta, Georgia, United States

Analysis and implementation of Coca-Cola’s Product Content Ecosystem. Global & market engagement, analysis, and documentation. Working from concept through to user story analysis and capture, impact analysis, change management, migration, and implementation strategy. Status meeting capture and tracking for wider project team. Supported web portal analysis, UI/UX and POC build, allowing global and local retailers to self-serve their supply chain and collect latest approved product assets and data.

London, England, United Kingdom

Consulting on DAM build and analysis, as well as defining operational workflows and processes, OAT/UAT, KPIs and success measurement. Responsible for interviewing, hiring and training a new team of Asset Managers in Atlanta over a 2 month period. Daily operations and team management, ensuring full 24/5 coverage, meeting SLAs and conducting team KPIs. Delivering performance reviews and insights to client stakeholders monthly. Daily engagement with clients and stakeholders to ensure high levels of service and satisfaction.

London, England, United Kingdom

Brand Asset Manager and Team Leader for Unilever’s DAM platform. Supporting new user and business adoption across billion-pound brands globally. Responsible for interviewing and opening international offices, managing a large international team to provide exceptional services to Unilever and meet SLAs across multiple time-zones.Account management of brand assets, teams and agency partners across markets to ensure a consistent brand voice and product excellence. Change Management for system migration and integration across Knorr's Recipe Management System and Blue, enabling cost-effective transcreation. Aggregating user feedback and business requirements to lead change requests, system developments and UI-UX testing within DAM platform. Business Analysis and Project Management of Tableau in which I defined and designed user facing reporting modules.

Manchester, United Kingdom

Traditional and online media communications to build, maintain, and manage the reputation of Media Agency Group and its divisions: Click Tap Media, Out of Home International, Press Mag Media, Radio Airtime Media, Transport Media, and TV Advertising MediaPlanning, developing and implementing PR strategies tailored to each division of Media Agency Group.• Social Media Management of company profiles: LinkedIn, Twitter, Google+, Facebook and Pinterest, and YouTube.• Company Blogs.• Content generation written with SEO in mind.• Researching, writing and distributing press releases to targeted media; relevant to each individual client and Media Agency Group.• Liaising with and answering enquiries from media, individuals and other organisations.• Reporting on Media and Social Coverage.• Maintaining and updating information on company websites, and generating original and optimised web copy.• Writing and editing case studies, award submissions, speeches, articles and annual reports.• Preparing and supervising the production of publicity brochures, corporate stationary / gifts, hand-outs, promotional videos, photographs, films and multimedia programmes.• Devising and coordinating photo opportunities.• Organising events including exhibitions and open days.• Sourcing and managing speaking and sponsorship opportunities;• Experience with Wordpress and Photoshop.

Manchester, England

Planning marketing campaigns to target clients key consumer groups.• Integrating digital into the media mix at the first stages of planning.• Researching consumers’ media consumption patterns and increased media multi-tasking.• Planning effective digital campaigns and extending offline executions onto the web; responding creatively to the way that consumers use digital media in conjunction with other channels.Services:Online PRPay Per Click CampaignsSearch Engine OptimisationSocial Media CampaignsFacebook AdvertisingTwitter AdvertisingDisplay AdvertisingMobile AdvertisingCustomer TrackingEmail Marketing