Tactical & Strategic Executive Consultant• Marketing & sales strategy development and implementation• Technology implementation - CRM, Property Management, Accounting software evaluation, implementation and optimization• Strategic planning, financial modelling, budgeting and operational reporting and KPI/OKR development• Digital marketing, website development, content marketing, SEO and lead generation

Lead the platform development and go to market strategy for RezySave. RezySave is a software platform for that leverages IoT connected devices and data analytics to substantially reduce major operating costs on older properties.• Developed and lead market tests of IoT technology• Lead design and development of new multi-million Enterprise SaaS platform from concept to market Beta

Advisory & management for affordable multi-family housing for including our own portfolio. We leverage over 30 years of expertise in Commercial Real Estate, finance, internet and direct response, and fund management. Portfolio properties are focused in South East US and typically 75 to 300 Class C units.

Lead operations and marketing for Diversified multi-family real estate investment and holding company That acquire $500M+ in assets.• Established and lead Property Management division Sureste Property Services to acquire and run 4,000+ unit value add portfolio• Launched and developed enterprise software (Appfolio) and accounting platform• Managed team of over 100+ employees• Established KPI and weekly goals to drive lease up and 100%+ NOI improvement in 18-24 month Value Add period.• Launched Sureste Construction division to oversee and implement $40M+ renovation construction budgets• Develop and manage construction budgets, scope, deliverables and bank draws• Vendor selection, management and contracting• Developed new $3.5M annual plumbing / HVAC revenue business at 60% gross margin and average savings to portfolio 10% - 20% per job• Introduced unique strategic plumbing services and water expense management to reduce OPEX on average $100K - $250K per year

• Founding Principal on pioneering fund providing, stable institutional capital to fund over 2000 Consumer loans• Lead marketing and investor communications on initial raise of $25M Direct Lending Fund I• Serve on the investment committee and oversee the risk management and investment strategy compliance for the Direct Lending Fund I• Fund acquired by $2B AUM Emerald Asset Management

Wealth management and alternative investment advisory• Fund marketing, investor communications for $30M PIPE Fund (Private Investment in Public Equity)• Investment committee member on 65 PIPE investments• Marketing and communications for over $50M in life settlement and estate plan transactions

$500M Online reseller of flowers and gifts• Responsible for 22% of annual revenue 89% of gross profit• Increased repeat (2X) purchase rate from 10% - 14% in 12 months

$1.5 Billion division selling direct to SMB market• Reversed 4 year negative sales growth to +5% in 18 months• Pitched and implemented multi-million data warehouse investment

Start-Up online retailer of technology• Built $250M revenue business in 2 years• Successful sale to Office Depot