Creature Comforts is rebuilding the vet experience from the ground up with the goal of healthier pets and happier vets. The business was co-founded by COO Russell Welsh, a vet of 23 years, and CEO Daniel Attia, who previously co-founded the online estate agency Yopa.

After more than 15 years in startup and scale up marketing roles, I finally took some time to rest and relax. This break provided me with the most amazing opportunity to spend more time with my family, to work on some personal projects, and a moment to reflect and reset.

Secret Cinema is the global innovator of immersive storytelling. For over 15 years, Secret Cinema has revolutionised the way audiences experience culture and entertainment. Audiences can ‘step into the story’ and become integral characters in richly imagined, immersive worlds. From intimate grassroots film screenings in abandoned buildings, to outdoor festivals and large-scale productions enjoyed by thousands, Secret Cinema has engineered unforgettable and surreal experiences for audiences of all ages.At Secret Cinema, the boundaries between performers and audience, set and reality, are constantly shifting. Fusing music, art, theatre, and dance, Secret Cinema creates unique spaces for social encounters, adventures, and discoveries where the world’s greatest films and TV adaptations come to life and satisfies a desire to fill the void left by an over-saturated technological world. Secret Cinema has produced world-class experiences across London, Shanghai and Los Angeles, to much acclaim.

MANUAL’s mission is to challenge the outdated notion that real men shrug their shoulders and carry on. They empower men with all the information and choices they need to proactively own their wellbeing. From erectile dysfunction to hair loss, MANUAL is building products and content for men. 90% of men don't seek help unless they have a serious problem, and MANUAL want to fix this.

Itch is a winning combination of pet health and well-being products & services, including highly effective parasite treatments, pet therapeutics, and no-nonsense pet insurance. With products automatically delivered to your front door, exactly when you need them, Itch makes keeping your pet healthy both easier and smarter.

Rover.com acquired DogBuddy in October 2018.Rover.com connects pet parents with the world’s largest network of pet sitters and dog walkers. On Rover, pet parents can easily discover, book, and manage personalised care for their dogs including pet sitting, dog walking, and doggy day care. Founded in 2011 on the belief that everyone should have the opportunity to experience the unconditional love of a dog, Rover improves and simplifies life for pet parents and the dogs they love.Rover.com successfully completed its IPO on 2nd August 2021 (Nasdaq: ROVR)

DogBuddy was acquired by Rover.com in October 2018.DogBuddy is Europe's leading, largest and fastest growing online community of dog lovers. We help to connect dog owners with local and reliable dog sitters, providing a comfortable and caring home from home for your pooch while you're away. Using DogBuddy means you don't have to pester family and friends or be forced to leave your dog in a caged kennel. Dog owners receive regular photo, video and 'walkies' updates of their happy hounds enjoying themselves in the company of their sitter, and for added peace of mind all bookings made using our free iPhone or Android app or through DogBuddy.com are covered by our £1.7M public liability and comprehensive pet insurance. Our 30,000 experienced and vetted dog sitters in the UK, Spain, Italy, France, Germany, Sweden, Norway and the Netherlands have provided more than 800,000 fun and friendly dog nights since 2013. That’s more than 2,000 years of dog sitting experience!

Treatwell (previously known as Wahanda) is the most reliable way to easily discover and book your choice of hair and beauty appointments online 24/7. Founded on Valentine's Day 2008 with the vision of becoming "the OpenTable for Health and Beauty", the business has developed into Europe's largest and fastest growing salon and spa booking platform with 500+ employees across multiple offices in 10 European countries. My role as Head of Brand & Communications allowed me to work on defining and refining the brand's positioning and strategy, as well as developing the company's first regional and national integrated advertising campaigns. I was additionally responsible for managing the UK team tasked with driving consumer engagement with the brand through merchandising, CRM and social media.

MOO launched in 2006, aiming to disrupt the $100 billion global print industry by combining the values of professional design with the accessibility and reach of the web. The core product line includes remarkable, custom print products such as business cards, to customers (SOHOs and SMBs) in more than 180 countries, while maintaining a 75% NetPromoter score.As Head of Brand & Communications I was the guardian of the MOO brand - tasked with building and leading the team responsible for defining and managing the brand, to ensure that MOO is as well loved by its customers as its employees. During my time in this role I lead the development of MOO's revised brand strategy, culminating in the company's refreshed verbal and visual identity.

As Head of Online Marketing, I oversaw the global online marketing strategy across all digital channels - PPC, SEO, Display, Remarketing and Affiliate Marketing. Managing a dynamic in-house team and external agency relationships, I was responsible for driving revenue and new customer growth.

In my role as Account Executive, I managed PPC campaigns for clients in various industries. My day-to-day involved in-depth reporting and analysis plus frequent optimisation of campaigns, helping to deliver improved ROI for my clients.