Simon L. Chang Gonzalez Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

- 3x Award Nominee - 1x Winner SemRush Awards 2023 - Best Online Marketing Campaign- 1x Nominee Global Social Media Awards (Best Use of Paid Search)- 1x Nominee APAC Search Awards (Best Use of Paid Search)- Scaled Business Sustainably: Implemented MER framework integrating creative and platform strategies to support business goals.- Strategic Projections and Roadmaps: Developed yearly projections and scaling roadmaps for ecommerce clients to achieve local and regional business objectives.- Shopify Account Management: Conducted deep monitoring and analysis of Shopify account to ensure goal alignment, spot new opportunities and track business progress.- Cross-Departmental Synergy: Established internal processes to optimise synergies across departments, media buyers, and creative designers.- Comprehensive Reporting: Provided daily, weekly, monthly, and yearly reporting of key metrics including MER, LTV, AOV, CAC, RPV, and Profits, aligning with strategies and identifying new opportunities.- Marketing Calendar Development: Designed marketing calendars for key seasonal events like brand drops and sales periods.- Market Expansion: Expanded ecommerce business reach across multiple regions including US, UK, and EU.- Client Relationship Management: Fostered strong client relationships through transparent and meaningful communication, creating a collaborative environment conducive to mutual success.

Australia

- Developed Digital Marketing Strategies: Created effective digital marketing plans and yearly roadmaps to guide the team in reaching business goals. These strategies encompassed various online channels such as social media, email marketing, and search engine optimization.- Coordinated Product Launches and Sales: Managed the rollout of new product releases, sales events, and restocks across different online platforms. This involved coordinating with the product team, ensuring timely communication, and optimizing visibility to drive sales.- Monitored Revenue and Inventory Levels: Regularly tracked business revenue and inventory levels to ensure they met monthly targets. By keeping a close eye on these metrics, adjustments could be made to marketing strategies and stock levels to maintain optimal performance.- Collaborated with Marketing Agency: Worked closely with external digital marketing agencies to execute platform-specific strategies and achieve mutual goals. This collaboration involved clear communication, sharing insights, and aligning efforts to maximize results.- Provided Executive Reports: Prepared and presented monthly reports to the CEO, summarizing overall business performance and outlining omnichannel marketing strategies. These reports facilitated informed decision-making and ensured alignment with organizational objectives.

Brisbane, Queensland, Australia

• Planned, developed and delivered digital marketing strategies through an omnichannel approach on Paid, Email & Organic Channels across top tier clients in Australia.• Aligned and prioritised client’s business goals with proposed digital marketing strategy across all digital platforms to ensure ecommerce goals were met on a quarterly basis.• Assessed on-going client’s campaigns to identify holes in performance and optimise current tactics and practices on a fortnightly and monthly basis.• Researched client’s specific industry trends and updates in digital consumer behaviour to asses current projects and update strategies if necessary.• Evaluated client audiences across different platforms and built customer journey flows across our channel mix to target ready to convert users.• Enhanced the relationship between the agency and clients by providing weekly communication, proactive changes on tactics and updates on business growth.• Managed budgets from $100K a month across paid platforms for single clients, exceeding ROAS targets and revenue goals.• Delivered purpose lead content workshops and customer journey workshops with our clients to upskill our partners and understand their business goals.

Brisbane, Australia

• Planned, developed and executed digital marketing campaigns across Facebook, Google Ads and SEO.• Researched client’s specific industry trends to asses’ on boarding projects.• Aligned client’s business goals with our digital marketing efforts across specific or multiple platforms.• Managed Google’s and Facebook’s Premium Partnership as leader of ongoing business projects. • Lead the team on the implementation of Google's AAR platform which resulted in the development of a case study by Google • Assessed on-going campaigns to identify holes in performance and restructure strategy.• Lead the digital transformation of retailers and service-focused clients during COVID-19. • Enhanced the relationship between the agency and clients by providing weekly communication, constant strategy development and revenue growth.• Managed budgets from $100 to $10k a week across paid platforms for single clients, exceeding ROAS targets and revenue goals. • Created fortnightly content for clients regarding latest marketing trends and monthly case studies from successful campaigns.• Developed tailored monthly reports for clients on Google Ads, Facebook and SEO.

Brisbane, Australia

• Developed digital strategy across Facebook, Instagram and Email marketing campaigns, based on customer journey touch points. • Aligned acquisition goals with Facebook objectives to accurately measure the success of campaigns. • Created content and managed monthly schedules of organic posts and campaigns, increasing brand awareness and incentivising lead generation.• Managed the communication between stakeholders and the organisation to promote upcoming co-hosted events on our digital platforms. • Developed new automation processes for tailored content creation based on analysis of acquisition data.

Brisbane, Australia

• Built connections with key stakeholders from different industries to achieve short-term and long-term business goals with the Association.• Redesigned and established a new stakeholder sponsorship tier-plan and strategy, exceeding our stakeholder's objectives and associations goals.• Engaged with our marketing executives to ensure our communications were aligned with our sponsorship and PR strategies. • Achieved a record for the highest number of sponsors and partners in a period, including companies such as Telstra, CPA, PWC, NETO, Stanbury, Deloitte and UQ iLab.

Brisbane, Australia

• Developed the digital content of the brand.• Development of goals and KPIS for the brand launch.• Planned the marketing budget for promotional activities. • Approached influencers for product endorsement.

Caracas Area, Venezuela

• Lead the organisation on the adoption of new digital strategies to improve the shopping user experience.• Planned, developed and executed marketing strategies across our digital channels, enhancing our brand recognition and exceeding revenue targets. • Managed monthly budgets ranging from $5k to $50k for the digital marketing department.• Lead the company partnership with Nintendo and Samsung on the development of Black Friday and Christmas campaigns, improving our ROAS targets from previous periods. • Development of monthly reports and KPI’s monitoring reporting to the Country Manager. • Development and execution of Web strategies, SEO, CRM, UX and Social Media channels.• Development of innovative ideas for promotional campaigns, increasing the CR by 15%.

Caracas Area, Venezuela

• Monitoring seller’s performance and reporting to the Key Account Manager• Optimised and redesigned the Inbound and On-boarding processes, improving seller’s operations.• Redesigned the Inbound webpage for sellers based on UX and UI.

Caracas Area, Venezuela

• Developed, executed and evaluated digital marketing campaigns for the brands Doritos, Cheetos, Ruffles and Purina, improving their social presence by 10%.• Key Account coordination of clients and reporting monthly goal reports. • Managed a team of designers, creative executives and data analyst.

Worked side by side with the Social Media Manager and the Agencies in the development of digital campaigns for the advertising efforts of the company and sponsors, achieving the biggest Social Media community in Venezuela for the working period. Focused on generating reports, developing metrics and analysing data to determine key opportunities in the execution of further campaigns.

Analysed the digital communications of all Nestlé products through the development of metrics, analytics and reports of the Venezuelan Market. Achieved a communicational optimisation of the brands and decreased the communicational crises within the digital community in Venezuela.

Master Of Business, Marketing & Corporate Sustainability

Bachelor Of Mass Communication & Advertising, Mass Communication/Media Studies

International Communication & Media