Responsible for market integration and marketing in both APAC regions, including building product brand strategies, GTM (Go-to-Market) strategies, launch schedules, offline promotions, retail market preparation and execution management. Also involved in establishing and defining customer product experience standards, promotional policies, and negotiating, developing, and expanding sales channels.Focused on customer experience, established an ecosystem and partner network that could interact with overall sales, including experience operations, leasing, brand collaboration, etc. Implemented visual and traceable operational dashboards to gain insights into market changes and improve team collaboration efficiency.For the Chinese market, leveraged local government and cultural tourism department support policies, built cooperative relationships with cultural tourism groups in various regions, and rapidly established electric surfing experience centers in locations such as Sanya, Shenzhen, Dongguan, Suzhou, etc., within one year. Responsible for the daily operation and management of the experience centers, formulated and executed marketing strategies, and was accountable for the revenue results of the clubs.In the Southeast Asian market, conducted thorough research on coastal tourism formats, successfully developed agents in regions such as Hong Kong, Macao, Taiwan, Thailand, Malaysia, Singapore, Maldives, etc. Leveraged domestic operational experience to export the club's operational system overseas, contributing to the achievement of regional sales targets.Managed the operation strategies on domestic social media platforms such as Douyin, Xiaohongshu and Wechat Channels. Engaged deeply in content design and production through influencer marketing. Collaborated with well-known brands (Audi, Maserati, NIO, etc.) through cross-industry partnerships to build brand value and drive sales results for the club through brand promotion.

Responsible for developing and managing online distribution channels. Revised distribution management systems, phased out outdated distributors, introduced large-scale 3C online distribution channels as new distributors, and expanded sales channels through platforms such as Tmall flagship stores and JD POP. Optimized the overall distribution structure, expanded the overall user traffic pool, and achieved a 49% year-on-year increase in distribution channel sales compared to 2019.Coordinated marketing rhythms with Tmall, JD, and PDD flagship events. Analyzed the sales performance of different SKUs on various e-commerce platforms to avoid homogeneous competition with self-operated channels. Leveraged platform traffic search weight allocation rules and marketing subsidies to support the flow weight distribution of main SKUs in self-operated stores. Facilitated GMV growth in self-operated store channels, accelerated the turnover of slow-moving inventory, and facilitated fund inflow.

Managed the company's after-sales department by optimizing personnel structure and utilizing ERP/JD.com/Tmall system data. Focused on key metrics such as return rates and maintenance efficiency, integrated real-time dynamic dashboards into DingTalk using company IT resources. Through a WeChat public account, established a self-service repair system, streamlined the supply chain to improve spare parts turnover efficiency, and systematically improved each aspect of after-sales service. Achieved a 2% month-on-month decrease in return rates and a 77% month-on-month increase in efficiency in meeting the 7-day repair deadline.Developed and documented SOPs for after-sales processes such as root cause analysis, repairs, and quality inspections, built a knowledge base system, and collaborated with R&D, product, and quality departments to enhance product quality specifically for after-sales improvement. Optimized the after-sales service management system.

Managed customer relationships for the power grids in Guizhou, Yunnan, and Hainan provinces. Executed annual sales plans within the region, overseeing the tracking of UAV projects at the local level. Conducted project bidding and delivery through both direct sales and channel sales, while assisting the team in overcoming large-scale direct sales projects of Southern Power Grid each year, reaching multimillion-dollar levels. During the tenure, achieved a 300% year-on-year growth in sales for UAV-related projects in the region in 2019 compared to 2018, with personal sales performance reaching 40 million.

Responsible for the daily operational management of orders from end customers and integrators in the energy industry. Assisted in sales management tasks such as bidding and tendering for direct sales projects with State Grid and Southern Power Grid, as well as tracking payment collections. Established collaborative mechanisms across horizontal teams, including research and development, pre-sales, and post-sales, to provide support for integrators and channel sales teams, ensuring comprehensive life cycle services for end users.

Manage and monitor whole processes of Dragon Forum in July 2017, the guests are mainly from more than 50 technology industry leaders around the world, including Co-founder of Angry Birds and CEO of Sotheby's, recruit 50 volunteers to help operation team, design and manage forum processes, develop and maintain relationships with sponsors and guests'team, overall customer score of 9.5/10.

Build up the relationships with Chinese companies which have the demand of recruiting overseas students, recommended 20 student interns to Apple, Alibaba, Cheetah Mobile and Meten.

Lead the team with nine managers and more than 70 organization members, make 2016 organization development strategy including organizational structure, member recruitment and product operation.Help more than 100 students to participate in public events and companies as interns, recommended more than 200 great performing students to overseas organization projects, active member number increased by 130% compared to last year.

Participate in the operation of department including reporting, advertisement, event operation and customer relationship with emperorship investment projects.

Manage the team with three managers and 90 volunteers, operate and monitor whole processes of the event, 3000 people attended the event including investors, enterprisers and media companies from mainland and USA. Design and make the event budget, negotiation processes with suppliers and sponsors, sponsorship amounting to ¥0.6 million.