Simon Long Email & Phone Number

United Kingdom

London, England, United Kingdom

• Global creative leadership role post-HOME agency acquisition, managing an integrated company that scaled from 200 to 400 staff across seven offices worldwide
• Defined the company’s global vision, driving transformative growth and organisational change.
• Modernised the agency’s offering, focusing on customer-centricity, AI, and digital transformation.
• Transformed talent and culture, creating a modern, unified, and inclusive global creative team.
• Led creative output across the entirety of IMA offices and advised the broader Smollan Group.
• Expanded social, production, and commerce services, aligning with trends to drive business success.

London, United Kingdom

• Creative leader of a growing integrated agency that scaled from 80 to 200 staff. Setting the organisational vision for change, generating strategies for transformation and global growth.
• Set creative direction, driving growth across five global offices and expanding the creative product with substantial gains in key markets across North America, Asia, and Australia.
• Led and secured major new business wins, becoming the global agency of record for Hisense while serving as the strategic and creative lead for KIND and MAOAM.
• Managed a 30+ integrated creative studio, delivering award-winning work for adidas and Reebok.
• Played a key role in the agency’s growth, leading to its acquisition by AdvantageSmollan in 2017.

London, United Kingdom

• Leadership role in developing an independent UK agency, founding its London office, enhancing its creative reputation, and driving significant growth and expansion.
• Led creative direction, driving innovation and brand growth in line with evolving market trends.
• Expanded the creative product to include experiential, digital tech, and content creation services.
• Transformed the agency’s 15+ UK studio team, refocusing their strategic and creative approach.
• Established and grew the London office, expanding the team and securing major new business.
• Led a high-performing team to deliver groundbreaking campaigns for adidas, Reebok, and Triumph.

London, United Kingdom

• Creative leadership role managing and expanding a London-based independent agency. Transforming the offering and scaling the business from a small to midweight agency.
• Established creative direction and restructured the department, streamlining processes to enhance efficiency and profitability.
• Modernised capabilities in social, digital, and experiential, aligning with market trends to drive growth.
• Transformed a small siloed team into a dynamic, high-performing, multi-disciplinary creative group.
• Secured retainer relationships and delivered award-winning social-led campaigns for Jack Daniel’s, Southern Comfort, and San Pellegrino.

London, United Kingdom

• Creative leader and business partner of a small independent agency with big ambitions. Directed a three-year growth strategy centered on creativity, transforming the company for significant expansion.
• Set the vision and creative direction, elevating brand experiences to grow clients and revenue.
• Led a small team, unifying the creative offering into a more inclusive, cross-disciplinary approach.
• Won and delivered breakthrough work for Chivas Regal, The Glenlivet, Chanel, Clinique, and SEGA.
• Drove accelerated growth, leading to Circle’s acquisition by WonderWorks in 2013.

London, United Kingdom

• Senior creative across all media channels, driving innovative solutions and growth for top-tier clients in automotive, finance, retail, and CPG sectors.
• Directed the vision and creative strategy for major accounts like NatWest, PC World, and Curry’s.
• Launched Foster’s first digital campaign, earning numerous awards.
• Produced Dixon’s award-winning print campaign, the agency’s most awarded work in 2009.
• Led creative that secured significant new business wins for Halfords, Ribena, and Lucozade.
• Developed and coached junior creative teams through key hires and industry-leading mentorships.

London, United Kingdom

• Art Director, enhancing the agency’s creative output and establishing it as a creative force.
• Generated impactful campaigns for high-profile brands including Porsche, Renault, and HSBC.
• Led the creative that won the Butlins account, the agency’s most profitable and awarded client.

London, England

• Started with less glamorous projects, quickly rising through hard work, talent and late nights.
• Promoted to Design Lead, overseeing flagship brands like Porsche, Renault, and Waitrose.