I could never decide if I wanted to be a director, designer or writer. So I didn’t.Instead, I honed each craft. Starting as a designer, then focusing on art direction, before switching to copywriting—and winning accolades in each role. This diverse background gives me a unique, hands-on experience to help bring a brand's vision to life.Throughout my career, I’ve led the development of breakthrough creative platforms and growth strategies for the likes of adidas, Jack Daniel’s, Reebok, Porsche, Pernod Ricard, and NatWest, across both local and global markets. In the process, I’ve learned how to work with multi-disciplinary talents across all channels of communication and transform diverse individuals into unified, inclusive teams. Allowing me to successfully build, scale and lead creative agencies and departments across the UK, Europe, North America and Australia.All of this has shaped who I am today. A progressive, ego-free creative leader with a deep passion for building brands that play a meaningful role in our lives.