🏌️‍♂️ Transforming the golf apparel industryAs the Co-Founder and CEO of Local Rule, my main focus is building a new brand from scratch. Local Rule is a groundbreaking Scandinavian, design-driven lifestyle brand that caters to the next generation of golf enthusiasts. Key achievements:✨ Industry recognition: In 2022, Local Rule proudly received the esteemed title of "Best New Sports Brand of the Year" in Sweden. Our innovative approach to golf fashion and lifestyle has generated attention from major news outlets, including features in Hypegolf, Café, Di WEEKEND (twice), Stiljournalen, and the cover of Svensk Golf as the "Swedish golf fashion wonder."🌍 International e-commerce expansion: Over the initial three years, we have successfully expanded our footprint to 16 countries, establishing a robust international presence. This achievement reflects our commitment to bringing Scandinavian design and innovation to golf enthusiasts worldwide.Strategic partnerships:🤝 Global collaborations: At Local Rule, we believe in the power of strategic partnerships. We have formed key alliances with three wholesalers in Seoul, one in Tokyo, one in Amsterdam, and two in Stockholm. These collaborations not only contribute to our global reach but also strengthen our position as a prominent player in the evolving golf industry.Industry impact:📈 Driving growth: In the face of a steady 6% annual growth rate in the golf sector, Local Rule actively contributes to the rapid evolution of the industry. Our commitment to crafting exceptional products and setting new standards has positioned us as a brand poised for sustained success in the future.As we continue to redefine golf lifestyle, I am proud to lead Local Rule in its mission to bring Scandinavian elegance and innovation to the forefront of the golf industry. Together with our dedicated team, we are creating a lasting legacy and shaping the future of golf for the new generation.

🚀 Pioneering online video solutionsAs the Co-Founder and CEO of Think Agency, I led the company through seven years of transformative growth, establishing it as a leading force in online video solutions.Key achievements:🌐 Global accounts: Worked with major global clients like GANT, Clas Ohlson, and Wasa Knäcke, impacting their online video strategies.🎥 Comprehensive offerings: Delivered end-to-end online video solutions, covering strategic consulting, content production, operations & support, and distribution.📈 Strategic growth: In our first three years, we grew from a startup to a team of 10 professionals, adapting and thriving in a rapidly evolving industry. 💡 Industry innovation: Positioned Think Agency as an industry innovator, setting standards for comprehensive video management and strategic consulting.🤝 Successful exit: Orchestrated the sale of Think Agency after seven years.Professional journey:Think Agency embraced the entire online video chain, offering solutions from strategic consulting to content production, operations & support, and distribution. Reflecting on my time at Think Agency, I carry forward lessons learned, successes celebrated, and challenges overcome. The experience is valuable in my current role at Local Rule building a global brand from scratch.

🌟 Driving revenue in Sweden's largest Web-TV channelIn the role of Head of Web TV Sales at Aftonbladet TV, I transitioned from a background in business development and creative sales.Key contributions:🚀 Revenue responsibility: I led the charge in revenue generation for the web TV channel, implementing strategic initiatives that significantly contributed to Aftonbladet TV's financial success.👥 Management team: Integral to the Aftonbladet TV management team, I had the privilege of working alongside industry legends such as Jan Scherman, gaining valuable insights that shaped my leadership and strategic ability.📊 Financial milestones: During my tenure, Aftonbladet TV experienced exceptional growth, achieving a remarkable revenue increase of over 30%. By 2015, our revenue surpassed 80 MSEK, showcasing the effectiveness of our sales strategies.Professional growth:This experience laid the foundation for my entrepreneurial journey. Insights and experiences from leading web TV sales at Aftonbladet were instrumental in co-founding Think Agency. This venture focused on empowering media companies and brands to excel in online video solutions, leveraging the knowledge gained during my time at Aftonbladet TV.

Business development within sales and advertising across several media channels such as online, mobile and print. Aftonbladet is the leading evening newspaper, website and mobile website in Sweden.

PHD World Wide Internship Programme. Research and analysis of the effects from promotions on brand equity for FMCG brands.

After receiving my International Master's Degree in Business Administration I was chosen to work as an Assistant in a European Research Study. My main duties were to interview top executives and to compile empirical findings.