Concept Development and Strategic Vision | Integrated, Omni-Channel Programming | Shopper Marketing | Leadership and Mentorship | Design and Copywriting | BrandingPreviously, Simon Haddad was responsible for leading Galileo Global Branding Group’s digital team and fully establishing the agency’s shopper marketing practice. In this capacity, Simon has broadened the agency’s scope of expert services by establishing relationships with the field teams and developing several shopper marketing programs that have informed retailer and supplier partners about the best strategies to engage shoppers while they’re most receptive.Prior to joining Galileo, Simon consulted with varied client roster that included both above and below the line branding assignments. Simon facilitated the launch of an early-learning e-book brand across traditional and non-traditional mediums. He also led efforts to launch several US new product introductions, including advertising and promotion campaigns for an established, high-end home improvement brand. He also developed merchandising strategies for a national beverage group and one of the nation’s largest food brands manufacturer.Simon co-founded and developed Thr3e Marketing, Eastwest Marketing Group’s wholly-owned subsidiary —helping to activate purchase decisions. He also worked with Eastwest Marketing Group where he helped build and support consumer growth for companies such as Labatt USA, Kraft Foods, Bayer, TAG Heuer and Reckitt Benckiser through creative implementation efforts.Simon spent several years at Marketing Corporation of America leading a creative team in developing creative solutions for an account roster that included ABC television, Coca-Cola, Grady's American Grill, LIPTON Tea, Frito-Lay, IBM ThinkPad and Topps Candy & Gum.
Listed skills include Advertising, Integrated Marketing, Concept Development, Brand Development, and 38 others.