Simon Martinez Email & Phone Number

Colombia

Bogotá, Co

Bogotá, Co

Bogotá, Co

Bogotá, Co

Chile, Brasil, Perú, Argentina, Uruguay, Colombia, México, Cl

Sales in the App grew 234% YOY.Integrated Appsflyer and configured all relevant events to sort out attribution and user acquisition.Implemented experimentation methodologies using A/B tests and RCT to measure incrementality of the marketing efforts.Implemented personalization tools, cleaned events and parameters across the App for proper tracking, measurement and future modeling of data.Designed and implemented user acquisition campaigns, engagement campaigns and purchase campaigns across the 7 countries where the company operates.Cohort retention analysis based on "In Store App functionalities" to gain further understanding of what features generated more value for our customers. Created dashboards with key metrics for the countries and marketing teams. (CAC, CPI, users acquired, cohorts of user retention)

Latinoamérica, Oo

Business Leader Paga con Rappi, this is a Rappi payment solution for e-commerce merchants. Designed and implemented, operations, growth, pricing, tech, sales, legal and regulatory topics in Colombia, Mexico and Brazil. Two products, payment links and bottom for e-commerce websites and apps. Oversaw tech development for both merchants back office and users paying with details of their transaction in Rappi`s App. Developed and oversaw the entire project, integrations with V-TEX, Shopify, Magento, Woocomerce, Wix and Tienda Nube. Oversaw the hiring process of the Hunting Team for MiTienda, self onboarding portal for small merchants to create stores in Rappi Mall - Rappi`s E-commerce. Lead MiTienda from the Business Side following up on growth metrics such as GMV, onboarded merchants, transactions and active users.

Latinoamérica, Oo

- Lead the implementation and MVP of a recommendation model for markdowns and restaurants discounts across LATAM.- Implemented a communication strategy using automated push notifications and SMS with restaurants discounts. - Measured incrementality for restaurants.- Measured Incrementality for Rappi. - A/B testing

Latinoamérica, Oo

- Design and creation SEM structure for 9 countries.- Implementation of user acquisition campaigns across 9 countries.- Worked hand on hand with the development team building custom tools that allowed automation and facility to manage the campaigns.- Campaign creation tools using the Google Ads API. - Bidding and budgeting tool using the Google Ads API.- DSA Campaigns. - Dashboards for measurement and campaigns optimizations at key word level.

Latinoamérica, Oo

Performance Marketer for the Online Acquisition Programmatic Squad. Acquisition campaigns in 9 countries.Increased the acquisition of high value users share in 30 percent. Full payment automation for AdNetworks. Ran lift tests to understand how each partner was incremental or not on the online ecosystem. Deep dive into fraud analysis including Traffic Guard Data, AppsFlyer Protect 360 post attribution fraud data and Rappi internal fraud data. Payment deduction for CPA partners incurring in install highjacking, click flooding and bots. RTB using DSPs such as Verizon, Centro and co-managed services with Liffoff and Smadex.

Latinoamérica, Oo

AdTech Performance team Project Manager in Growth. Control of developments, API integrations and tech implementations needed by the Growth Acquisition Squads (Google, Facebook & Programmatic).AGILE methodologies. Activity and resource planning on Jira. Time management control. Monitoring progress of epics, issues & sprints. Events development to track user behavior in the App and allow the squads to optimize towards High Value users.

As a Sales Coordinator, I had to design the global sales strategy and and forecast sales to plan the cash flow of the company. Lead the logistics team, to deliver the product to the end consumer on time and solve any export/import problems. Always, providing agile solutions and working on healthy long lasting business relationships.

As an intern my main role was to actively read Chinese news papers, in order to provide an economical and political report to the Colombian government. This included changes in laws, political changes, economical policies and business opportunities to enhance trade with the asian giant.

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Full-Stack Web Developer, Computer Programming

Diplomat, Strategic Digital Marketing

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Exchange Semester, Business Administration And Management, General

Bachelor'S Degree