Melissa Simon Email & Phone Number

United States

Morrisville, NC, US

Working to Lenovo through aggressive and expansive growth goals globally with a focus on evolving our b2b marketing efforts to deliver long-term profitable growth through developing and executing a strategic marketing vision.

Morrisville, NC, US

• As the Director of Product Marketing for Hybrid Cloud Services, I lead a team of individuals that are developing and executing comprehensive marketing strategies for a technical portfolio, particularly in Cloud and AI.
• Collaborate with services leadership to prioritize roadmaps and represent the voice of the customer and market.
• Foster partnerships with numerous alliance partners to create collaborative marketing campaigns.
• Supervise product launches to guarantee effective internal and external product support.
• Ensure seamless integration of SSG messaging into pertinent marketing materials by coordinating with other key business units and geography teams.

Frankfurt Am Main, DE

• Responsible for developing the strategy, implementing and executing all marketing, communications and B2B and consumer value proposition activities across North America. Update and manage the value proposition.
• Spearheaded the development, implementation, and execution of marketing communications and B2B value propositions throughout North America.
• Surpassed SQL target by 103%, achieving over 1500 prospects through digital marketing strategies.
• Played a pivotal role in securing 9 deals totaling over $10 million in sales through effective marketing initiatives.
• Achieved a 50% increase in wins from marketing-generated leads in year one and a further 20% increase in year two.

Lombard, Illinois, US

• Reporting to the COO, I was responsible for leading my team, evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to the organization and.
• Oversaw marketing budget and measured marketing effectiveness from all channels.
• Provided annual industry trends and market analysis reports to help identify areas of growth.
• Worked with digital marketing team to increase web leads (+109% in site visits in 2018).
• Increased website traffic using unique digital marketing tactics like online chat and video.
• Redesigned and rebrand company website to decrease site bounces and increase time on site.

Elmhurst, IL, US

• Reporting to the Vice President, my job was to provide sales and marketing support to the dealership, aligned to company goals and corporate initiatives. I was responsible for executing sales and marketing campaigns to.
• Internal customer advocate, responsible for marketing planning and execution for seven business units.
• Built the marketing team from the ground up enhancing the use of data to drive marketing decisions.
• Critical supporter of all stages of the sales cycle including customer acquisition, retention and loyalty.
• Managed and engaged a team of five who executed digital marketing campaigns, customer events, public relations activities, data analytics and corporate communications with our Caterpillar partners.
• Submitted entries for the Caterpillar Marketing Excellence Awards for 3 years running and won first place for Customer Experience, Customer Events and Marketing Strategy.Sales Accomplishments

Downers Grove, IL, US

• Reporting to the CEO, my role was to enhance the customer experience, attract new customers to the clinic and grow the medical practice from three clinics to five, which we accomplished during my career. I worked to.
• Delivered media content to over 15 vendors with various marketing messages.
• Generated referrals from physicians and facilitated physician to physician relationships via face to face marketing events and presentations.
• Wrote medical content for all patient procedures, websites and company announcements.
• Increased new patient inquiries in 2010 over 65% from prior year, during my second year.
• Responsible for all SEM and SEO including search tracking and Google Ads.

Bachelors, English Writing

Education record