Simon Moorby

Simon Moorby Email and Phone Number

Head of Strategy, Experiential and Partnerships @ Baker's Dozen Brand Collective
Bellingham, WA, US
Simon Moorby's Location
Bellingham, Washington, United States, United States
Simon Moorby's Contact Details

Simon Moorby personal email

n/a
About Simon Moorby

MARKETINGprofessional with international expertise in business development, partnership management, category growth, creative brand management, integrated strategy, market research/analysis, field, experiential, content, social and event activations.

Simon Moorby's Current Company Details
Baker's Dozen Brand Collective

Baker'S Dozen Brand Collective

View
Head of Strategy, Experiential and Partnerships
Bellingham, WA, US
Simon Moorby Work Experience Details
  • Baker'S Dozen Brand Collective
    Head Of Strategy, Experiential And Partnerships
    Baker'S Dozen Brand Collective
    Bellingham, Wa, Us
    View
  • Koohler
    Co-Founder
    Koohler Dec 2023 - Present
    View
  • Biosteel
    Director Field & Experiential Marketing
    Biosteel Oct 2022 - Apr 2023
    Toronto, Ontario, Ca
    - Redesigned Field Marketing Strategy to drive long term sales growth & brand building... and then everything changed.
    View
  • Stable Genius Farm & Marketing
    Farm Hand & Founder
    Stable Genius Farm & Marketing Jan 2021 - Nov 2022
    Creative growth for our community through collaboration & integrity:
    View
  • Booksy
    Senior Field And Event Marketing Manager
    Booksy Jul 2018 - Feb 2020
    Chicago, Il, Us
    • Created, implemented and structured a B2B field marketing strategy that increased account growth while lowering the cost of acquisition by up to 97% in key markets.• Restructured the Ambassador Program to drive growth through structured partnerships supporting brand, content and education goals.• Evolved trade show strategy, concept and execution to reduce costs by over 50%, through integrated IRL experiences highlighting the functionality of the Booksy App (SAAS).• Aligned with the Business Intelligence Team to develop and implement tools monitoring and optimizing lead capture and ROI.
    View
  • Camelbak
    Global Brand Manager - Sport / Gmi / Hunt
    Camelbak Mar 2016 - Mar 2018
    Petaluma, Ca, Us
    • Create and manage annual marketing plan and budget for Run, Hike, Bike, Ski, and Military/Tactical categories.• Collaborate with Product and Global Marketing team to develop positioning to support category growth and product launches across all channels.• Develop effective product packaging with Creative team to ensure messaging is on-brand and meets legal requirements.Identify and execute key strategic partnerships and business development opportunities such as Red Bull, Terra Cycle, NICA, and Little Bellas.• Lead content creation, including video and photo concepting and execution for projects such as Trade Catalogue, Crux Product Launch Videos, as well as in-use videos with partners (including Little Bellas, Rebecca Rusch, and Mark Weir).
    View
  • Self Employed
    Marketing Consultant / Freelance
    Self Employed Feb 2015 - Mar 2016
    Advising & developing integrated marketing strategy to drive:- Brand Identity / Point of Difference- Digital Programming / Alignment- Market / Community Development- Consumer Engagement / Experience- Growth / Sales- Budget Development / Design
  • Trx Training
    Marketing Manager
    Trx Training Jul 2014 - Feb 2015
    Delray Beach, Fl, Us
    • Planned branded strategy, consumer engagement programs and managed lead generation.• Oversaw all trade show components including contracts.• Created and supervised all marketing and communication activities supporting events.• Planned and managed budgets and analytics for all national and international events and campaigns• Increased lead capture on site and drove ROI through both immediate and long term sales.• Worked with creative team and agencies to create visually compelling displays & promotions.• Managed POS and drove development of key assets (collateral, video, online content, etc.).
    View
  • Cytosport, Inc.
    International Brand Marketing Manager
    Cytosport, Inc. Feb 2012 - May 2014
    Walnut Creek, Ca, Us
    • Planned and implemented branded international marketing programs, strategy and budgets for countries including Canada, Germany, United Kingdom and Australia.• Developed and grew international brand identity for CytoSport to a CAG of 30% over 2 years.• Established and managed national and international field marketing budgets of $2-5M.• Defined goals, objectives and strategies to increase market awareness in respective markets.• Directed internal team, distribution partners and retailers on marketing strategies.
    View
  • Cytosport, Inc.
    National Field Marketing Manager
    Cytosport, Inc. Jan 2010 - May 2012
    Walnut Creek, Ca, Us
    • Implemented field marketing strategies to build brand image, brand awareness, and consumer loyalty.• Directed 16 regional managers with 18 teams, including 160 trainers and 48 campus ambassadors.• Executed over 500 events with over 3M bottles samples with a 50% increase in consumer trial data.
    View
  • Cytosport, Inc.
    Marketing Consultant
    Cytosport, Inc. Jun 2009 - Jan 2010
    Walnut Creek, Ca, Us
    Contracted with Cytosport to build field marketing, collegiate and sampling programs to support DSD Sales distribution across the US. Developed strategy for consumer engagement and education. Identified and developed strategy to highlight key areas of opportunity based on demographics, opportunity and consumption patterns. Identified partner organizations to assist in the implementation of developed strategy. Developed budget models to examine return on investment. Identify and resource tools required to execute developed strategy. Implemented strategy with organization.
    View
  • Red Bull North America
    Marketing Manager
    Red Bull North America Jan 2002 - Jun 2009
    Fuschl, At
    • Created, developed and implemented branding and marketing strategies and promotions.• Rolled out regional marketing initiatives resulting in 30% YOY growth for five consecutive years.• Aligned sampling strategy with distributor partners for each territory.• Focused on customer engagement and repeat usage association.• Developed and maintained localized relationships to enhance brand awareness and visibility.• Facilitated training and coaching for area managers and account representatives.
    View
  • Hotel Claremont
    Front Operations Manager
    Hotel Claremont Mar 2000 - Dec 2001
    Front Operations Manager at privately owned boutique hotel. Responsible for hiring, supervising and training of Bell / Valet Staff, Front Desk Staff, Concierge and Night Audit. Reviewed and restructured department, cutting costs, improving customer service, increasing company revenue and created a cooperative team environment, thereby decreasing staff turnover.

Simon Moorby Skills

Marketing Strategy Brand Awareness Brand Management Relationship Marketing Marketing Social Media Marketing Marketing Management Strategy Event Management Guerrilla Marketing Event Planning Field Marketing Management Leadership Strategic Planning Sponsorship Sports Marketing Market Research Integrated Marketing Brand Development Market Planning Team Building Key Account Development International Marketing Public Relations Brand Development Strategy Consumer Marketing Marketing Budget Management Sales And Marketing Alignment Creative Solutions Strategy Execution Recruiting Building Relationships Relationship Management Leveraging Strategic Partnerships Leveraging Relationships Category Insights International Project Management Strategic Partnerships Marketing Material Creation Employee Training Development Of Employees Team Leadership Multi Cultural Team Leadership Performance Management Performance Improvement Oral And Written Communication Skills Hiring Employees International Development Shopper Marketing

Simon Moorby Education Details

  • Sheffield Hallam University
    Sheffield Hallam University
    Recreation And Tourism Management

Frequently Asked Questions about Simon Moorby

What company does Simon Moorby work for?

Simon Moorby works for Baker's Dozen Brand Collective

What is Simon Moorby's role at the current company?

Simon Moorby's current role is Head of Strategy, Experiential and Partnerships.

What is Simon Moorby's email address?

Simon Moorby's email address is si****@****ort.com

What is Simon Moorby's direct phone number?

Simon Moorby's direct phone number is +120692*****

What schools did Simon Moorby attend?

Simon Moorby attended Sheffield Hallam University.

What skills is Simon Moorby known for?

Simon Moorby has skills like Marketing Strategy, Brand Awareness, Brand Management, Relationship Marketing, Marketing, Social Media Marketing, Marketing Management, Strategy, Event Management, Guerrilla Marketing, Event Planning, Field Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.