Simon Moorby Email & Phone Number

Bellingham, WA, US

Toronto, Ontario, CA

- Redesigned Field Marketing Strategy to drive long term sales growth & brand building... and then everything changed.

Creative growth for our community through collaboration & integrity:

Chicago, IL, US

• Created, implemented and structured a B2B field marketing strategy that increased account growth while lowering the cost of acquisition by up to 97% in key markets.
• Restructured the Ambassador Program to drive growth through structured partnerships supporting brand, content and education goals.
• Evolved trade show strategy, concept and execution to reduce costs by over 50%, through integrated IRL experiences highlighting the functionality of the Booksy App (SAAS).
• Aligned with the Business Intelligence Team to develop and implement tools monitoring and optimizing lead capture and ROI.

Petaluma, CA, US

• Create and manage annual marketing plan and budget for Run, Hike, Bike, Ski, and Military/Tactical categories.
• Collaborate with Product and Global Marketing team to develop positioning to support category growth and product launches across all channels.
• Develop effective product packaging with Creative team to ensure messaging is on-brand and meets legal requirements.Identify and execute key strategic partnerships and business development opportunities such as Red.
• Lead content creation, including video and photo concepting and execution for projects such as Trade Catalogue, Crux Product Launch Videos, as well as in-use videos with partners (including Little Bellas, Rebecca.

Advising & developing integrated marketing strategy to drive:- Brand Identity / Point of Difference- Digital Programming / Alignment- Market / Community Development- Consumer Engagement / Experience- Growth / Sales- Budget Development / Design

Delray Beach, FL, US

• Planned branded strategy, consumer engagement programs and managed lead generation.
• Oversaw all trade show components including contracts.
• Created and supervised all marketing and communication activities supporting events.
• Planned and managed budgets and analytics for all national and international events and campaigns
• Increased lead capture on site and drove ROI through both immediate and long term sales.
• Worked with creative team and agencies to create visually compelling displays & promotions.

Walnut Creek, CA, US

• Planned and implemented branded international marketing programs, strategy and budgets for countries including Canada, Germany, United Kingdom and Australia.
• Developed and grew international brand identity for CytoSport to a CAG of 30% over 2 years.
• Established and managed national and international field marketing budgets of $2-5M.
• Defined goals, objectives and strategies to increase market awareness in respective markets.
• Directed internal team, distribution partners and retailers on marketing strategies.

Walnut Creek, CA, US

• Implemented field marketing strategies to build brand image, brand awareness, and consumer loyalty.
• Directed 16 regional managers with 18 teams, including 160 trainers and 48 campus ambassadors.
• Executed over 500 events with over 3M bottles samples with a 50% increase in consumer trial data.

Walnut Creek, CA, US

Contracted with Cytosport to build field marketing, collegiate and sampling programs to support DSD Sales distribution across the US. Developed strategy for consumer engagement and education. Identified and developed strategy to highlight key areas of opportunity based on demographics, opportunity and consumption patterns. Identified partner organizations.

Fuschl, AT

• Created, developed and implemented branding and marketing strategies and promotions.
• Rolled out regional marketing initiatives resulting in 30% YOY growth for five consecutive years.
• Aligned sampling strategy with distributor partners for each territory.
• Focused on customer engagement and repeat usage association.
• Developed and maintained localized relationships to enhance brand awareness and visibility.
• Facilitated training and coaching for area managers and account representatives.

Front Operations Manager at privately owned boutique hotel. Responsible for hiring, supervising and training of Bell / Valet Staff, Front Desk Staff, Concierge and Night Audit. Reviewed and restructured department, cutting costs, improving customer service, increasing company revenue and created a cooperative team environment, thereby decreasing staff.