In the kingdom of bald men, the one-haired man is king. So what is this hair?Stories permeate our history. From the first campfires and long before memory, stories are amongst our oldest cultural artefacts. They were what to do in the evening while everyone picked bits of mammoth from between their teeth.Stories have many forms and purposes. From the songline maps of Native Australians, via stories about how things generally work in nature, they range to the entertainment with which we most commonly associate them today. Stories have changed laws and the course of international relations. They are an engaging and innovative way of passing on knowledge and allowing the listener to rehearse their own response to a challenge. Character and plot are atoms of the story; messages are the molecules. The purpose of messages is to become meaning in minds. A story encodes messages in an engaging and memorable way. Stories are core to many media. Poems, novels, paintings, plays, mimes, comics, songs, and films... all are media for story.Good video equipment is cheap, cost is not the problem. Good kit alone does not make a good film. Films are much more than filming something, so much more than pretty pixels. At their best, they are immersive and engaging experiences whose emotional and logical congruence challenge their audiences' perspectives. Complete stories execute the author's intent; the audience no longer asks '..Ah, but what about..?'. Good stories outlast their author. Well-told and complete stories impact minds. So you could say a story is its author's argument for the solution to a problem. Who am I? I am a production and post-production professional, trained and experienced in broadcast TV and the film industry. I help innovative people and organisations to use intentional storytelling to achieve a purpose. If you have a storytelling-related question, I'd love to discuss it with you.