I have 20 years’ experience providing clients with research-based strategic advice. In that time I have worked with global businesses, major charities and government departments. I develop new approaches to generate this insight.I can help you:• Discover how your audience thinks, feels and behaves• Humanise your business decisions• Use the lens of behavioural science to solve marketing problemsI believe: • Our data-rich world requires more human contact, not less • Researchers should be methodology neutral, embracing new tools to enhance our understanding of the world • The future of the industry lies in diverse groups of people working together to unlock meaning Contact me to discuss how I can help your business.Awards• MRS Award winner in 2017 (Applications of Research) and 2010 (Business-to-Business)• MRS Award finalist in 2014 (Advertising and Media), 2013 (Advertising and Media), and 2011 (ASC / Technology)• Most read article of 2019 - Behavioural Scientist • 'Best Popular Press Article' - Dan Ariely’s Center for Advanced Hindsight, 2019 Hindsight Awards Writing• Contributor to Behavioral Scientist, Campaign, Advertising Week, The Drum, MRS, WARC, CIM, ESOMAR Research World, IMPACT, AURA and AQR In Brief• Co-Author of The Market Research & Insight Yearbook: Transforming Evidence into Impact (2016) • Author of Closing The Say-Do Gap (2022) Speaking • WARC, AURA/AQR (Host), QRCA Worldwide (Valencia 18 & Lisbon 23), Quirks London, MRS Conferences (2010/13/19/21/23), MRS University Roadshows, AQR Eyes Wide Open, Insight & Innovation (Milan), Leeds Digital Festival