• Client: Epson

• Executed paid media, search, and social campaigns of expansion products from start to finish, aiming to create brand exposure and awareness.• QC'ed both sample and finalized products to ensure they are ready to be shipped to the Amazon FBA warehouses and sold in the North American Amazon B2C channels.• Devised roadmaps of customer journeys intended to create higher conversions (ROAS) for newly released and push products.• Strategized in product development by providing findings of recent technology trends from market research.

• Implemented sales, branding, and marketing strategies for Spigen’s Smart Home and Universal accessory category products in the North American Amazon B2C channels aimed at enhancing organizational growth.• Optimized advertising budgets day-to-day for efficient, sales-driven promotions and marketing campaigns.• Responsible for daily management of over 100+ SKUs uploaded in Amazon’s Seller Central portal system including inventory updates, ASIN maintenance, suppression issues, and search engine optimization.• Collaborated with cross-functional teams (Product Development, Design, Logistics, Customer Service) to ensure product goods are aligned with the Spigen brand.