Simon Nutt Email & Phone Number

Manchester, Gb

Responsible for developing and executing end-to-end funnel and integrated campaigns, including influencer marketing initiatives and thought leadership opportunities that ignite brand awareness and recognition, spark consideration, and cultivate brand loyalty globally.

Manchester, England, United Kingdom

Marketing consultant, armed with 25 years of marketing, advertising and media experience. Multi-channel campaign award winner, IPA Effectiveness Gold Award winner. Down to earth, honest, and enjoying helping my clients progress.

Manchester, England, United Kingdom

My role as Client Partner involved helping higher education institutions with all brand, marketing and student recruitment challenges they faced through strategic marketing and effective media planning. I played a key role in ensuring that each of my client’s wants and needs were understood, working hard to utilise the SMRS product portfolio to solve their issues. After it generated a consolidated 75% uplift across key project KPIs, the global media campaign that I ran for the Royal College of Art won two HEIST 2024 marketing awards (the barometer of excellence and innovation in UK education sector marketing):- GOLD winner: Best Postgraduate Student Recruitment Campaign 2024- SILVER winner: Best International Campaign or Initiative 2024 Across a two-year period, the campaign achieved more than the required target increases in student applications and grew tracked brand awareness across multiple global regions.While in the role I developed genuinely close working relationships with both clients and partner suppliers to work tirelessly to maximise the impact and effectiveness of the £5m+ advertising budgets I was responsible for. Alongside marketing strategy and campaign planning and delivery, project work included Value Propositions, Persona Development, Customer Journey Mapping, Propensity Modelling, and Product Portfolio Reviews.

Brand marketing lead for the UK's premier online provider of office furniture and office equipment (owned by German parent group TAKKT AG, a $1 billion turnover business). Directing a team that operates across all marketing channels, including creative studio output. A strategic and hands-on role, I delivered a complete rebrand of OFO including research, logo and collateral development, and a new vision, mission, tone of voice and brand values. I also revolutionised their marketing mix, moving away from their historical complete reliance on paid search spend. I introduced multi-channel national media campaigns, online remarketing and programmatic advertising, affiliates, automated email campaigns, outreach PR to improve SEO, payment partnerships (AMEX), and RFM customer analysis. Dovetailing closely with the rest of the senior management team (ecommerce, sales, product category management, and supply chain) for a whole-business approach.

Bolton, England, United Kingdom

Head of Marketing for the Landmark Group (www.landmarkgrp.co.uk), in the property sector. A one year fixed term contract during the covid pandemic. My role on the senior management team was to aid the expansion of the ground rent specialist arm of the business, Landmark Investments, as well as to develop a refined proposition and re-brand to launch the other arm of the business - the LDS brand (www.LDSyoursite.com). LDS aims to fundamentally change the way residential housing developers and their lenders approach development finance in the new build housing market. While in the position I also ran the marketing campaign for the groundbreaking charity fundraising initiative XmasPartyHeroes.co.uk. The impact was so great, raising £1.5m+ in two months, that the CEO of Landmark Group was awarded the Prime Minister’s Points of Light Award on 18th December 2020. The award recognises outstanding individual volunteers – people who are making a change in their community. In a ceremony attended by the Prime Minister, he bestowed the award personally to the CEO.

Bolton, England, United Kingdom

Concurrent side role at Landmark: Marketing lead for the groundbreaking charity fundraising initiative XmasPartyHeroes.co.uk which raised over £1.5m for charities within two months of launching.Creative direction and implementation of a marketing campaign that included global partner generation, all marketing strategy and content creation, plus celebrity sourcing and recruiting no-cost influencers that included Olly Murs, Jack Wilshere, Joe Lycett, Theo Paphitis, James McVey of The Vamps, Beth Tweddle, and Karen Gillan. Culminating in a single day's Twitter activity of exposure to over 15 million followers, at no cost.My campaign was named as one of the top ten most innovative Christmas charity campaigns of 2020 by Charity Times: https://www.charitytimes.com/ct/Top-10-Christmas-charity-campaigns-in-2020.php and was chosen as one of the Best Digital Charity Christmas Campaigns of 2020 by Charity Digital: https://charitydigital.org.uk/topics/the-best-digital-charity-christmas-campaigns-of-2020-8242Tens of millions in budgets for business Xmas Parties were going to go unspent in 2020 due to the Covid pandemic, whilst charities were more in need than ever. The idea at the start of November 2020 was to get companies to give it to charity, so we created and launched the Xmas Party Heroes fundraising initiative - find out more at www.xmaspartyheroes.co.ukI onboarded over 350 charities within 5 weeks of launch. Added to that, we gained free coverage in The Sunday Times, The Mail Online, Telegraph, The Sun, BBC Radio, Manchester Evening News, Insider, and Property Week (among many others). All of that with zero media or production spend.The impact of my campaign was rewarded when our CEO was awarded the Prime Minister’s Points of Light Award on 18th December 2020. The award recognises outstanding individual volunteers – people who are making a change in their community. In a ceremony attended by the Prime Minister, he bestowed the award personally to Mr Hawthorn.

Greater Manchester, United Kingdom

I was responsible for the global marketing strategy and operation of the four companies within this 160+ year old fabric manufacturer, supplier and retailer. The role included both B2B and B2C retail operations, with a sales turnover of £45m+ within the UK and over 80 export markets. Global sales network support activities, localised marketing, and high-profile large exhibitions. My role sat within the senior management team and spanned the full marketing mix, managing an internal marketing team and management of a supplier/agency roster. I was responsible for setting key corporate objectives.Demonstrable annual double-digit rises in most customer and sales metrics, and all digital KPIs. Successful implementation of complete corporate re-brand achieved.My most important achievement was "putting the customer in the room" for the first time, and being the customer champion within a business on a journey to modernize.

Hyde, Greater Manchester

Commercial marketing head for the £25m+ Hope Education business within Findel Education Ltd. As brand guardian and customer champion I was responsible for leading and directing the Brand Ambition strategy; encompassing the brand vision & positioning, the customer engagement plan, marketing mix activity, demand generation plans and the management of the brand team.I was responsible for delivering customer numbers and customer value growth across the full product portfolio of 30k+ products to the school and nursery sectors in the UK, and internationally to over 120 countries. I led the marketing team to develop and deliver the strategic brand plan and marketing tactical plan, ultimately to grow new customer acquisition and drive customer retention, with a strong focus on delivering both customer and demand targets and large budget management and ROI tracking.Working closely with key stakeholders to determine the short, medium and long-term vision for the brand; strong communication and relationship management were fundamental skills I used to be successful while in this role. Strong commercial acumen skills, added to an innovative and creative approach, mean I am able to deliver strong commercial results.Find out more at www.hope-education.co.ukPreviously served as Chairman for the British Educational Suppliers Association (BESA.org.uk) "Early Years Special Interest Group", and member of the BESA Executive Council.

Oxford Street, Manchester

Responsible for the marketing of all undergraduate and postgraduate courses in the UK at BPP University. After two years in post all marketing metrics significantly increased year-on-year, including huge double digit percentage rises in the total number of applications and acceptances by each of the main programme areas (up to 67% up in some cases) - significantly contributing to EBITDA targets, and the development of the university.

Manchester, United Kingdom

Senior advertising campaign manager on the through the line marketing campaign to recruit approx 35,000 people annually to train to become teachers. Being one of the highest profile public sector marketing campaigns, it includes television, national press, radio, outdoor, online, social media and DM channels. Working with respected agencies such as DDB London (creative), Central Office of Information, MEC Global (media planning), and M4C (GroupM media buying) the campaign won an IPA Effectiveness 2010 award, with the highest return on marketing investment (ROMI) figure in the public sector (and IPA history) of 101:1. While at the TDA I spent 9 months on a temporary promotion as Head of Media Relations, responsible for the efficient running of the Media Relations Team and press office function. As the front line of the TDA’s communications and external media relations, I had direct access to the Chief Executive and senior managers. Work involved close liaison with the Department for Education and other bodies in the education sector.

Knutsford

Senior advertising account director, reporting directly to the agency MD. Worked across a range of clients, including education, retail and franchise business.

Manchester, United Kingdom

With responsibility for central group brand activity/strategy and all northern marketing for Redrow Homes. I managed a team of account managers to facilitate the smooth running of this large account, with very high volume of press and print activity. My role was expanded to include managing the new business activity for the agency.

Home Based

I took a career break to look after my infant son.

Manchester, United Kingdom

Senior account director on numerous full-service, through the line accounts, including Wembley National Stadium, the Football Association, Everton FC and Manchester City FC.

Newcastle Upon Tyne, United Kingdom And Manchester

Started my advertising career at Robson Brown, gaining excellent early training from this reputable agency. I initially worked on two main TTL accounts (Newcastle United and The Blacks Group), giving me early exposure to ATL and BTL projects. In February 2000 I was promoted and I moved to the newly opened Manchester office to work on the Brother Europe and Marconi accounts. I progressed to working on the Sealy Posturepedic Beds and Bellway Homes accounts, reporting directly to the agency MD. The account management of Sealy included major TTL activity of national consumer and B2B press campaigns (£1.5million pa), consumer and trade brochures, online and video projects, direct mail, national POS materials and market research into campaign effectiveness.

Ba (Hons) Advertising And Marketing, Advertising

BA (Hons) Advertising & Marketing. Advertising/marketing strategy, theory, management, direct marketing and research.-Consumer behaviour.

Innovator’S Accelerator™, Innovation And Leadership

Innovator’s Accelerator™ - an immersive, web-based learning experience designed to accelerate the innovation skills of individuals.

Leadership: Executive Development Programme, Business Administration And Management, General

Bespoke leadership development programme, aimed at developing an emotionally intelligent leadership style that gets the best out.

Direct Marketing, Executive Education Course

"Complete Catalogue Design and Usability" course, covering best practice marketing and selling techniques for direct catalogue marketing..

Competition Law Training, Executive Education Course

Competition law training. Specifically the general principles of competition law, commercial cartel avoidance and contractual restraints.

The Secret Power Of Brands

Brands are the most potent commercial and cultural force on the planet. This course is produced by the Norwich Business School.

A Leaders Guide To Mastering Influence (Cpd Course), Business Administration And Management, General, Cpd Course

During this CPD course I gained valuable insight into developing influence with senior stakeholders.

Time Management For Professionals (Cpd Course), Business Administration And Management, General, Cpd Course

I learned how to work more effectively and efficiently to improve productivity.

Corporate L&D

Activities and Societies: CIM course attended: "Social media marketing for the public sector and not for profit"Executive education

Counter Fraud

Activities and Societies: Government standard "Counter Fraud Strategy Awareness" CourseExecutive education

Cpd, Strategic Thinking & Leadership

Activities and Societies: Three day course designed to build the strategic working and leadership capability of managers through further.

Professional Practice Cpd, Marketing Diploma

Activities and Societies: In-depth Marcomms training provided by the international respected communications agencies contracted.

Continuing Professional Development, Professional Development

Over 150 hours of certified advertising/marketing CPD activity

Maths, Law And Business, A Levels

Law (A); Mathematics (B); Business (B)

Canadian High School Diploma, Majoring In English & History

Canadian High School Diploma (seven A grades, including: English, Law & Mathematics)

Gcse-S, Including; English; Mathematics, Business, Physics, French, German & Design

Secondary education