Senior Engineer
TenMax is a software company in digital advertising, focusing on real-time bidding ecosystem. It has a strong vertical integration in this domain, covering DSP, SSP, ad exchange, DMP, creative tools, outdoor ads, etc.- Managed roadmaps of various system components as well as participated in their development, including SSP, DSP, ad exchange, bidding engine, ad scripts, data pipeline, etc.- Led an epic (1+ year) project of the 2nd generation SSP system serving 500+ ads per second, increasing overall revenue by 30-50%. The development was carried out in strangler fig pattern with zero downtime.- Created a data sampling technique and tool, reducing Spark development time cost by 80-90%.- Designed and implemented an interactive ad component framework in one week, which has derived more than 50 creative rich media ad layouts, serving 20M-30M impressions monthly.- Improved the agile development process, reducing 30-50% potential defects in the long run.