Non-executive director on the board of trustees on a voluntary basis for Carers Choices. Additionally serve on the services sub committee.

Overarching responsibility for SeaWorld Parks UK and Ireland trade partnerships, relationships and activity. Ownership of the design and delivery of integrated sales and marketing plans, product mix, annual budget management, identifying and scaling revenue, growth and channel opportunities and leadership of the sales and operational functions for the UK market. Defining sales action strategies through data, research and market insight to optimise and maximise commercial performance.

• Shared responsibility for performance and development of the scheduled Florida programme • Compilation of the programme review with recommendations and strategies • Product selection and development for Florida brochures• In-depth programme sales analysis, review and tactical recommendations• Identifying new market trends and opportunities to provide competitive advantage• Product selection and development for Florida brochures• Supporting distribution channels with product training, sales drives and incentives• Identifying sales and development opportunities for the Florida programme • Negotiation and contracting of Florida hotels and ground agents• Management of key Florida supplier relationships

• Liaison with key suppliers, hotels and tourism bodies• Compilation and analysis of weekly sales statistics• Evaluating sales to build product profile and budget• Production of the America & Florida brochures• Sales drives and training within the British Airways travel retail shops• Production of tactical campaign briefs in line with airline priorities and strategy

• Delivering sales to set monthly targets • Consistently outperformed budget and achieved highest team sales • Ensure the customer’s expectations were exceeded• Co-author of net flights database system for tailor-made quotes and itineraries