Principal And Founder
Design Strategy Labs
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Simon Campbell Email & Phone Number
Principal and Founder
at
Design Strategy Labs
1 work email found
@beiersdorf.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Design Strategy Labs
Role
Principal and Founder
Location
New York, New York, United States
Who is Simon Campbell? Overview
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Quick answer
Simon Campbell is listed as Principal and Founder at Design Strategy Labs, based in New York, New York, United States. AeroLeads shows a work email signal at beiersdorf.com and a matched LinkedIn profile for Simon Campbell.
Simon Campbell previously worked as Principal & Founder at Design Strategy Labs and Founder & Head of Digital, Design, Strategy Lab, Creative& Strategy Director at Beiersdorf. Simon Campbell holds Instructor, Design & Branding from The Cooper Union For The Advancement Of Science And Art.
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{first}.{last}@beiersdorf.com
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Profile bio
About Simon Campbell
I’m a brand, design and creative leader who believes passionately in the possibilities and practicalities that grow from the interactions between art and science, culture and content, strategy and creativity, technology and innovation. I build brands, accelerate businesses, launch products, lead in-house teams and agencies, all in the service of creating impact, telling brand stories, and delivering the highest ROI: Return on Imagination.For over 20 years, I have worked across the disciplines of advertising, design, experience, content, social, product, innovation, and PR to build unique marketing and brand experiences which create delight and added value for the user, the brand, the business, and the team. I’ve led teams and creative at agencies like Ogilvy & Toth Advertising & FCB. I’ve built in-house teams at Target, Clinique, Johnson & Johnson and Donna Karan and worked on brands from Aveeno, Apple and Microsoft to Nike and Zara. I’m at my best when creating impactful work that inspires teams and effects real positive change in the world. I’ve led brand launches and campaigns, uncovered new spaces and consumers for brands with redesigns and built unique narratives for brands to live in culture.Developed cultural and consumer insights, creating the groundbreaking Target “Design for All” cultural movement campaign. Winner: OneShow for the best integrated campaign; Cannes Cyber Lion; Webby for best consumer website experience.Led the strategy & purpose-led repositioning of the Sugru brand around the sustainability & repair movements, developing mission-relevant brand narrative, content, advertising, and partnerships.Built 10 in-house & agency teams from the ground up, introducing design thinking & new methodologies adapted to the organisation, developing talent and creating innovative models.Repositioned the Clean & Clear brand, including insights, a future-proofed brand architecture, a brand strategy and physical and digital experience for a global audience across 60+ countries.Led insights, audience strategy, and integrated campaign, including partnerships & community-building content targeting an 80 million disabled community, repair community, & creative & gamers audiences at Beiersdorf on the Sugru Brand. Designed & launched 170+ brands and 1700+ products, including design innovation, identity, naming & brand experience design at Johnson & Johnson Consumer, Target, Estée Lauder, Aveda & DKNY.Produced the first-ever brand film, storytelling content & campaign for SistahSpace, a UK-based African & Caribbean Domestic Abuse charity.
Listed skills include Creative Direction, Integrated Marketing, Advertising, Packaging, and 36 others.
Current workplace
Simon Campbell's current company
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Design Strategy Labs
16 roles · 31 years
Simon Campbell work experience
A career timeline built from the work history available for this profile.
Principal & Founder
Current
Design Strategy Labs
Founder & principalLeading design transformation, brand design and innovation for global organisations in the consumer space including health, well being, hospitality, co-working, beauty, and charity sectors. Work includes applying design thinking methodologies, brand frameworks and creative capabilities to build the organisations, culture, products and.
Jan 2023 - Present
Founder & Head Of Digital, Design, Strategy Lab, Creative& Strategy Director
Formed team tasked with strategic brand design, creative, digital/content, e-commerce and brand and product innovation to support global and regional expansion. Led the repositioning and relaunch of the acquired brand with new product innovation, marketing campaigns, content, and packaging.
Jan 2018 - Jan 2023
Chief Brand, Design & Marketing Officer
Chief Brand and Marketing Officer for a consumer brand and one of Time Magazines Top 50 Inventions. Built an in-house agency leading brand, marketing, product & package innovation, as well as content and e-commerce platform design. Repositioned brand around purpose and sustainability with the “Fixing is Good” integrated brand campaign, including product.
Sep 2015 - Jan 2023
Vice President, Creative Director, Brand Design, Marketing
Cgc Group
Brand Design, Marketing, Creative and Brand Strategy for VC and Angel back early-stage ventures in consumer, entertainment, adtech, retail, digital and lifestyle. Currently brand design lead and board member for tech/emotional intelligence startup Emozia.
2013 - Jun 2015
Vice President, Marketing, Brand & Design, Global Creative Director
Built an in-house marketing, brand, creative and design group for an early stage start-up focused on uncovering opportunities for brand, product and design innovation. Areas of focus included health, home, technology, responsive lighting and beauty. Led creative, strategy and marketing including print, broadcast, interactive social, UI/UX, retail.
2011 - 2013
~2 yrs
Global Creative Director, Consumer/Beauty, Strategic Brand Design
Global Creative Director, Consumer. Built from the ground up, a new in-house agency model and a practice of global strategic brand design. Founded, staffed, led and inspired internal creative team of art directors, designers, writers, strategists, environmental designers, UI/UX designers responsible for marketing a diverse portfolio of global luxury and.
2005 - 2010
~5 yrs
Creative Director, Brand Marketing, Design & Beauty
Creative Director for Brand Marketing, Advertising, Innovation, Packaging, Design Experience, In-store/owned media and Design with a focus on Beauty, Rx, Digital, Design, Fashion and HBA. Responsible for Targets Integrated Marketing, Cross-Category Design initiatives including Design for All (Home, Entertainment, Beauty, Electronics, Tabletop, ClearRx.
2003 - 2006
~3 yrs
Owner & Principal
Campbell Group
Advertising, digital branding, retail design and promotions and general creative for fashion and lifestyle clients including Liz Claiborne, Nike, MEXX Stores, DKNYJeans.
2002 - 2004
~2 yrs
Creative Director
Toth Advertising And Brand Imaging
Advertising, Branding, and Identity for fashion, beauty and lifestyle clients included Nautica, John Varvatos, Unilever, Mossimo, Wrangler, Nautica Home, Coach, Indian Motorcycle, Sperry
1999 - 2002
~3 yrs
Creative Mgr & Director: Beauty, Fragrance, Home, Retail & Fashion
1995 - 1999
~4 yrs
Designer/Art Director
Jan 1991 - Sep 1995
Designer/Art Director
Jan 1990 - Jan 1991
Senior Designer, Private Banking
Feb 1989 - Dec 1990
Brand Creative Director
Naming, corporate identity and branding projects for Ogilvy's Brand Integration Group (Consultant)
Jan 1988 - Feb 1988
Creative Director-New Business Pitches: Retail, Beauty, Cpg
Led creative and strategy on successful new business pitches for retail, beauty and consumer clients including Kohl's Beauty and Sam's Club. Developed integrated campaign and concepts for print, TV, interactive, mobile, packaging and retail environment. (Consultant)
Jan 1988 - Feb 1988
6 education records
Simon Campbell education
Instructor, Design & Branding
The Cooper Union For The Advancement Of Science And Art
Executive Mba Program, Consumer Marketing & Brand Strategy
Columbia Business School
Bachelor Of Arts, Liberal Arts/Literature And Gender Studies
Bard College
Digital Media And Design, Gamification, Mobile Design, Apis, Ux, Html/Css
General Assembly
Dipl, E
Bronx High School Of Science
Bachelor Of Arts - Ba, English Language And Literature/Letters
Bard College
FAQ
Frequently asked questions about Simon Campbell
Quick answers generated from the profile data available on this page.
What company does Simon Campbell work for?
Simon Campbell works for Design Strategy Labs.
What is Simon Campbell's role at Design Strategy Labs?
Simon Campbell is listed as Principal and Founder at Design Strategy Labs.
What is Simon Campbell's email address?
AeroLeads has found 1 work email signal at @beiersdorf.com for Simon Campbell at Design Strategy Labs.
Where is Simon Campbell based?
Simon Campbell is based in New York, New York, United States while working with Design Strategy Labs.
What companies has Simon Campbell worked for?
Simon Campbell has worked for Design Strategy Labs, Beiersdorf, Sugru / Formformform Ltd, Cgc Group, and Mindsinsync Inc. (New York).
How can I contact Simon Campbell?
You can use AeroLeads to view verified contact signals for Simon Campbell at Design Strategy Labs, including work email, phone, and LinkedIn data when available.
What schools did Simon Campbell attend?
Simon Campbell holds Instructor, Design & Branding from The Cooper Union For The Advancement Of Science And Art.
What skills is Simon Campbell known for?
Simon Campbell is listed with skills including Creative Direction, Integrated Marketing, Advertising, Packaging, Brand Development, Marketing, Fashion, and Retail.
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