Emotif is a growth consultancy combining rigorous strategy with beautiful design to help our clients outperform in their chosen markets.We work at the intersection of the four biggest drivers of intangible customer value growth: brand, IP, customer relationships, and software. We work across disciplines from strategic conception to tangible execution of complete customer experiences. Our work includes insights, strategy, innovation, brand architecture, identity design, digital experiences, content production, product, packaging and environmental design for consumer, corporate and emerging brands. The job of strategy is to provide a practical roadmap for engineering the interplay between the many complex elements that successful customer growth strategies are created from. We believe in, and practice, iterative design (lean, agile, sprints) to ensure the effective delivery of ambitious plans.Our founders have worked with household names in several industries, including consumer and B2B markets. We are based in Brooklyn, New York.

The Wills Group operates businesses in the energy, auto service, convenience and food service industries across the Mid-Atlantic Region. As a member of the 8-person board, I share responsibility for corporate governance, succession planning, executive compensation and advising the executive team on overall corporate business strategy.

My work at Lippincott involved the development of brand positioning, strategy and activation plans across touch points. My work impacted strategy and how strategy was articulated through messaging and experiences - in digital & non-digital media, customer service and the built environment. My clients at Lippincott included Samsung, Transitions Optical, 3M, The Weather Channel, Time Inc., ITT Corporation, The Vitamin Shoppe, Stanley, Red Robin Restaurants, Capital One Bank and Alcoa.

Strategic Planning Director responsible for AT&T Wireless account at BBDO New York. I was responsible for campaign planning, communications strategy and creative briefing on all media platforms for Omnicom's 2nd largest account worldwide. This included AT&Ts brand and product campaigns on TV, Digital, Print & Out-of-Home.

SVP responsible for driving strategic direction & developing / deploying consumer insights for marketing communications. Working at the global level, across all media. I worked on the Verizon Wireless and Intel accounts during my time at McCann.

Responsible for developing customer insight and incorporating it into agency work across a variety of accounts.

Consultant / Analyst at a global strategy consulting firm. Conducted Marketing strateg and M&A integration projects in multiple industries for public and private clients: packaged goods, industrial companies, hotels, postal services, pharmaceuticals.