Simon Le Grand Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

• Creating a better local services experience for every Australian. Leveraging a strong understanding of UX and design principles, the digital landscape and an ability to gain meaningful insights from 'big data', I'm.
• Defining the product strategy for Oneflare in collaboration with heads of insights, engineering and finance.
• Building and delivering the product roadmap by prioritising product goals, initiatives and projects that support the company vision.
• Leading cross-functional product squads in the end to end product lifecycle, from planning to execution, release and optimisation.
• Implementing beautiful, user-centric product solutions across app (2 iOS, 2 Android) and responsive web.
• Implementing process efficiencies to streamline project delivery and optimise product squad workflows.

Sydney, Australia

• Built the Oneflare CRM strategy from the ground up - including acquisition, retention and engagement initiatives to drive product adoption, lead conversion, increased customer lifetime value and brand loyalty.
• Self-implementation of the Salesforce Marketing Cloud platform - to enable the creation of scalable, personalised one to one customer lifecycle journey communications.
• Creation of best in class user on-boarding journeys, focusing on highly relevant, personalised multi-channel communications to deliver quality content at the right time. Boosted key business metrics (platform.
• Constructed highly targeted, automated sales campaigns that drove superior ROI by harnessing live demand data to demonstrate the value of the Oneflare platform. Cross-channel implementation saw 100% increase in lead.
• Design and development of truly market-leading creative - including sophisticated, responsive eDM templates and content that built brand equity and a unified, consistent user experience across web, app and eDM.
• A PR and brand building opportunity where I was invited to share the Oneflare CRM and product journey at a major APAC Salesforce event.

Sydney, Australia

• Managing a team of 6 digital and creative resources in planning, building and executing email marketing campaigns for Officeworks, AMEX, Chemmart, Sigma Pharmaceuticals and Fitness First.
• Project management of client database and campaigning platform migrations (Salesforce Marketing Cloud implementations).
• Working with clients, relationship managers and analysts to devise effective customer activation and retention strategies.
• Implementing and optimising customer journey programs and automated, trigger-based messaging to enhance customer engagement and brand loyalty.
• Analysing and reporting on eDM performance to provide insights and strategic recommendations for future campaigns.
• Working with analysts to create segmented campaign lists and highly targeted dynamic content based on demographic and behavioural criteria.

Sydney, Australia

• Building smart, targeted eDM campaigns (customer journey and tactical) for Officeworks, AMEX, and Priceline.
• Creating HTML/CSS email templates in line with email marketing best practices.
• Copywriting for tactical and ad-hoc campaigns.
• Designing digital graphics in the Adobe Creative Suite to support eDM creative.
• Working with clients, relationship managers and analysts to devise effective customer activation and retention strategies.
• Implementing and optimising customer journey programs and automated, trigger-based messaging to enhance customer engagement and brand loyalty.

• Devising and executing online marketing campaigns through various media channels including e-newsletters, social media, website content and banner advertising.
• Utilizing current and evolving social media channels such as Facebook, Twitter, Google+ and YouTube to enhance brand image, rapport with target market and website traffic.
• Harnessing SEO and SEM (both organic and paid methods) to generate website traffic and maximize conversions (Google Adwords).
• Conceptualization and design of advertisements for print media (magazines and newspaper), point-of-sale posters, stationary, signage and flyers.
• Website traffic generation – through regular email, SMS, search engine marketing, press releases and social networking channels.
• Maintenance of online store and blog sites including presentation, catalogue and content.

Sourcing stories, images, content and advertorial. Creating editorial & proofing articles. Brand development through: liaising with potential clients and advertisers, managing relationships with existing clients.

Bachelor Of Business, Marketing And Finance

Graduated in 2007

Bachelor’S Degree, International/Global Studies

Transferred to Bachelor of Business degree at UTS in 2004

Education record