Accountable for defining and executing our marketing strategy to ensure we are delivering on being the wealth manager of choice for our clients, and the partner of choice for our people and IFA's across the UKLeadership of marketing team focused on delivery at pace across internal communications, client comms,digital marketing, adviser support and business development. P&L responsibility and product owner of our lower fee paying client proposition (telephone advice, and the lead to transition it to a hybrid advice service, combing digitalisation and automation with human advisers.

Leading the Acquisition, Brand and Communications team to create a digital pension provider with three core values at its heart: Accessible to everyone; Impartial & analytical; Straightforward & easy to use. On a mission to make customers better off in retirement by giving them the right pension plan based on their individual circumstances. Using our impartiality and expert knowledge we choose from the best funds from the whole of the market and make sure our customers' pensions are always invested in the right place, and they always have access to a dedicated pension adviser should they need any help, or anything explained to them in an easy to understand way.

Head of Digital across all Insurance products (home, motor, life and commercial) for Lloyds, Halifax and Bank of Scotland

Responsible for all General Insurance and Protection propositions and delivery of strategy including ownership of marketing agenda and budget.

Responsible for defining the Towergate eBusiness strategy and establishing a new division to drive niche volume products through online distribution channelsSignificant achievements:• Transformation of a micro SME commercial insurance broker into a high volume technology driven online/offline player, launching a commercial insurance aggregator for direct and affinity partner distribution. Resulted in securing a 3 year contract with one of the UKs most high profile comparison sites to outsource the aggregation and fulfilment of their business insurance channel• Strategy defined for Towergateinsurance.co.uk, a single portal for niche volume products, implementing a more focused customer proposition to drive additional online volume and leads into business. Included rationalisation of multiple websites to a single site strategy• Sponsor of project to deliver a strategic back office solution for Towergate businesses acquired in prior years (Insurance4carhire and British Insurance), providing a more robust trading environment with added flexibility for introducing new products to market• Leading Insurer negotiations for online businesses, resulting in enhanced commissions and profit share arrangements • Established internal team to provide central function for online marketing activities (SEO, PPC, Social Media)

Head of the Corporate partnerships marketing team, then the personal lines marketing team managing a team to provide marketing support (Strategic and operational) to key partners such as Thomas Cook, Capital One, MBNA, ING Direct, Northern Rock, Direct Travel.Focus on developing insurance propositions for core customer bases, to drive profitable business for both the insurer and the partner

Worked within the eBusiness division to generate new business ideas, review potential business plans and assist in the launch/development of portfolio companiesRepresented department to challenge business model and assumptions of Consumer business seeking funding to launch integrated telecoms, energy and financial services in Australia. Presented final recommendation to the working team that funding would be provided upon the delivery of a more focused strategy and roll-out plan.Conducted extensive research and analysis of global portals and ISP's to provide recommendation on key strategic partners in target marketsRefined innovation methodology and process to ensure increased flow of business ideas and fit with overall strategy. Streamlined process saw a greater focus on project delivery.

Selected to provide interim marketing support to incubated companies seeking first round VC fundingDeveloped business plan and marketing plans of Wireless ASP adapting to changing market dynamics, placing a greater focus on a white-label product as opposed to direct selling. Resulted in a subsequent trade sale.Directed cross functional project team to successfully implement new product release for a portfolio company, incorporating all customer feedback from beta trials.

Provided interim management support to European fixed line operators and ISPsDefined proposition and produced detailed product specifications for the launch and continued roll-out of voice services to the Czech SME market in line with deregulation.Managed project team of 30 people to successfully launch an ISP targeting the Northern Irish SME market, completing the project within three months and £2m budget.Established and managed cross-functional teams to develop and implement comprehensive business processes to support customer acquisition, activation and continued management of customers for both ISP and fixed line operators.

Recruited to provide interim management support to global wireless and mobile telecoms operators. Acting Global Marketing Manager during growth of the consultancy.Devised and implemented plan to process a waiting list of 26,000 subscribers of Egyptian mobile operator in less than one month. As a result, managed project teams to develop cross-functional business processes for existing and future business requirements.Identified potential for a 4th mobile operator in Vietnam, presenting final business case and proposed market entry strategies to ANZ Investment Bank.Interim marketing manager for the launch of fixed wireless operator in Bolivia taking company to full market launch in six months.