BloodhuntPartnered with the Live director and core team to develop monetization strategies.Developed game economy with justified pricing for items, events and battlepass.Planned and oversaw the content, promotions, and offers of the primary and secondary stores with art department and publishing teams.Collaborated with UI, UX and programming to implement monetization systems and features.Contributed to defining KPIs with finance & worked with Live operations to establish tracking and reporting needs.Monitored performance and revenue and shared findings to identify monetization opportunities and influence decision-making.Followed up on monetization features and adapted them based on player feedback, reporting results, etc.ExoborneWorked on the pre-production phase.

My multi facetted journey within E-commerce continued, embracing the construction sector.Main focus at Hilti was PIM, SEO, SEM, Content marketing, Conversion optimization and Omni channel solutions.

As E-commerce Manager, I developed and maintained the web shop for mismo.dk, surging forward with better conversion rates and maintained the timeless respect to aesthetics of the web, as much as the beautifully designed products. Furthermore, I planned and executed traffic driving initiatives from relevant sources, such as SEM, SEO, CRM, Social Marketing, Retargeting, Influencers and printed magazines.I ensured the complete optimization of the entire customer lifetime cycle for Mismo's brand loyal customer database - through all elements of the E-commerce strategy.

As eCRM / Content manager I was responsible for developing the voice for all aspects of the organization’s presence in written as well as graphic format. I developed and had the lead of the content strategy across all channels and worked to execute with creativity and an analytical mindset.I was responsible for developing and crafting brand content, site promotions, email newsletters, and online outreach campaigns. I worked closely with technical, business development, and marketing members of our organization.Amongst my tasks were to manage a creative content strategy that flows across all channels and Copyedit and proofread all web content. Furthermore my main target was to generate badass content for online and offline marketing (TV-advertising, Facebook ads and posts, Articles for PR)However content isn´t badass if you don´t track it - so reporting on all content related metrics was a weekly responsibility through various tools such as Google Analytics.

Being a country manager at CM Network was being a content manager and a affiliate manager at once. I was responsible for the swedish market as an advertiser and affiliate - at PointShop.seThe role as online marketing manager:Created and ran online campaigns and social media campaigns.Oversaw and analyzed the traffic (ROI) with external agencies and internal teams.Designed and wrote emails, banner material together with inhouse designteam.Analyzed the metrics of their online advertising performance and evaluated affiliates with good performance.The role as content manager:Handled pricing and exposure with advertisers from the biggest affiliate networks in Sweden and worldwide.Managed the publication of all content on PointShop.se.Developed,tested and launched new features.Monthly reports covering all relevant website performance statistics and make strategic recommendations based on those findings.Identify and create new opportunities to increase conversion and revenue.Followed industry trends and new technology and applying it onto the site.