After a successful 11 year marketing career at Nestle, Simon founded the W7 Marketing Communications marketing agency in 2000.BUILDING SALES AND LOYAL CUSTOMERS FOR CLIENTS As Managing Director of W7 Marketing Communications, Simon helps SMEs and corporates, like Designing Buildings Wiki, Jacobs Douwe Egberts and Cantor Atkin, create and deliver marketing campaigns that illicit the desired thought, feeling or action from the client’s target audience, be they prospects, customers or colleagues. Across industries including construction, food & drink and finance.As Simon’s clients will tell you, the campaigns clearly achieve their objectives - ‘..that’s fantastic..did a perfect job..delighted with the video..got the message across..people will remember..very good team..BIG THANK YOU..’PROFESSIONAL, FLEXIBLE, INNOVATIVE, CREATIVESimon’s rigorous briefing process ensures he fully understands the client’s issues, the environment they operate in, and what they want to achieve. The communication campaigns blend the mix of techniques, channels and media that he thinks will best achieve the desired reaction; direct, digital, exhibitions, events, experiential, press, video, POS...Simon’s recent video card sales pitch direct mail campaign opened the door to difficult to access high level buyers, delivering an appointment rate of 20% for one client.Simon’s excellent project and cross functional team management skills ensure effortless campaign activation for his clients.CONTINUOUS DEVELOPMENT AND FLOW OF NEW IDEASA passionate believer in the value of continuous professional development Simon regularly attends relevant events and courses to ensure he develops current, relevant, effective and creative campaigns. Simon has a Business Studies degree, a Masters in Marketing, is a Fellow of the Institute of Direct Marketing and a member of the Chartered Institute of Marketing.
Listed skills include Marketing, Marketing Strategy, B2B, Digital Direct Marketing, and 24 others.