Marketing Lead Europe
Current-Led the brand’s entry into the EU market by conducting market research, developing go-to-market strategies including display and paid ads and executing targeted digital marketing campaigns.-Expanded retail presence across Europe, securing placements in 20+ stores and managing sampling campaigns.-Spearheaded experiential marketing events, securing brand partnerships and collaborating with PR and influencers to gain media coverage and execute targeted product seeding.-Oversaw supply chain management and forecasting to ensure optimal product availability, while managing online shop activities.-Orchestrated successful product launches with product and sales teams, achieving a 40% increase in initial sales through effective go-to-market strategies.