Product Strategy & Communications Advisor
CurrentThe CargoX Platform for Blockchain Document Transfer (BDT) is a global electronic trade document platform, built atop the public Ethereum blockchain network. It is revolutionizing document title processing in the global supply chain, trade, finance, manufacturing, and services, as well as governmental and regulatory agencies. The BDT is a modern and cost-effective solution that promotes the safe and seamless transfer of documents by eliminating previous risks brought on by courier services, as well as introducing immutable transfer record and audit trail, as well as unbreakable confidentiality. It saves time and money and reduces various risks.Achievement highlights: * Member of the core-team wining several awards and high nominations * Boosted new product introductions to raise the company’s value * Co-develop UX/UI of blockchain-based document platform, and the concept of the platform itself * Work with CEO, COO, CTO, CLO, and CBDO, commanding strategic messaging in the media * Assisting business development with preparing high level pitch documents for governmental customers, complete with market analysis, trend reviews, and analysis of strategic digitalization opportunities * Established and manage the brand experience and creative plans for company branding and product launches * Prepare and review content for competitions and presentations for sales, pre-sales, awareness, and education * Marketing campaigns from initial scope through execution and refinement for press releases, newsletters, partnerships, advertising, video communication, and digital assets * Analyze consumer behaviors and market trends, adjusting e-mail and advertising campaigns based on current knowledge * Develop new initiatives and partnerships with business and community leaders to reach business objectives