Simon Baxter Email & Phone Number

Passais-Villages, Normandy, FR

Saint-Mars-d'Égrenne, Normandie, France

Modern quality artisanal jam from NormandyExceptional quality and locally sourced ingredients are the cornerstones of our jam making.A thoughtful gift, an indulgent treat, or a touch of everyday luxury.We make our jams from seasonal fruits in Saint Mars d'Egrenne in Orne, Normandy. We simply use fruit, sugar and sometimes a touch of flavour to get you.

Sibertswold, England, United Kingdom

​Worked successfully with a number of leading international clients on start-up and turnaround projects in the food and drink, public transport and recycling sectors.

Sittingbourne, United Kingdom

• Board level position to structure & drive the next phase of growth in a successful waste & recycling management SME company. The brief was to create a disruptive approach within the South East region to give a.
• Leading the creation of a 3-year strategy with the senior team based on positioning… Show more Board level position to structure & drive the next phase of growth in a successful waste & recycling management SME.
• Leading the creation of a 3-year strategy with the senior team based on positioning LKM Recycling as a high-quality one-stop – currently in year 1.
• Build the brand around the values of the family owners through a real mix of B2C and B2B traditional & digital marketing methods.
• Creation & building new lines of business to mitigate the risk on the metal side of the business by investing & growing in the plastics recycling (uPVC), mixed recycle area, confidential waste & the end of life vehicles.
• Delivered an average of 45% month on month growth on dry recycles including a new skip business paired with a new material recovery facility.

Canterbury, United Kingdom

Working Knowledge exists to bridge the gap between education and the workplace. As a volunteer I support students with my business knowledge in thier one day courses where they create their own business idea and compete in teams against other groups of students. This is the next generation of business people and entrepreneurs who are encouraged to earn.

Maidstone

Brought in to reverse the decline of bus services in the South East and bring in consumer/ fmcg thinking to public transport. Drove sales through strong marketing to consumers and B2B customers to deliver an additional 1.3m customer via low-cost digital channels and £400k in B2B (bulk ticket) sales contributing £3m overall to EBIT.

London, United Kingdom

Traveline is a public transport route planner service provided by a partnership between local authorities and transport operators in the UK to provide impartial and comprehensive information about public transport which has operated since 2000.[1] It prepares comprehensive public transport data for the UK and provides a number of regional public transport.

Norwich, United Kingdom

Set up initial sales and marketing platform for entry into the UK market as a branded product. Delivered both the branding and initial sales interest to turnover £1m plus with a view to grow to over £200m pa.

Canterbury, United Kingdom

Vitaco (Australia/ New Zealand) wanted to enter the UK market with their low sugar, high protein consumer snack range under the Aussie Bodies brand. Set up commercial arm including agencies, entry strategy and gained listings in Boots and Ocado projected to be selling over £500k of product in 12 months.

Cambridge, United Kingdom

Hain Daniels needed a speedy solution to restructure their Global Brands portfolio by removing longstanding third-party distribution, rationalise the range & drive the brand awareness/ value. Delivered new strategy, new listings and focused on key brands to deliver a projected benefit of over £20m pa on turnover.

Canterbury, United Kingdom

Set up and ran a newly formed UK subsidiary of Calidad Pascual (Spain) to market and sell the Vivesoy brand of soya milk growing it to £1.8m from standing start as a challenger brand to Alpro. UK’s fastest growing plant based drink in 2013 (Kantar).

Represent both Ardo and the frozen food industry drive awareness and a positive image for frozen food.

Ashford, Kent

Delivered a further £13m sales increase in a tough market through creating competitive advantage in areas such as speed of product development and customer service.

Ashford, Kent

Rebuilt the sales, marketing and product development teams and reworked processes to deliver new phase of growth and take advantage of expanding group capabilities - delivered £18m growth on a base of £25m.

Cheltenham

Delivered Kenco Really Rich and Really Smooth refresh brand facelift leading to +10% lift in sales.

Ashford, Angleterre, Royaume-Uni

Rebuilt the in-house foodservice ready meal range to reverse decline and deliver +25% growth in a competitive market.

Hounslow

Launched the full range of Alpro soya milk, desserts and yoghurts into the multiple supermarkets with through the line campaign including TV to create the dairy-free market leaders position - achieved sales of over £15m pa.

Post Graduate Diploma, Marketing, Pass

Activities and Societies: London Advertising Club Majored in international marketing, planning and control, marketing communications.

Bachelor Of Arts (B.A.) Hons, Economics, 2(1) Hons

Activities and Societies: Debating society/ Running Soc/ Rugby Team Majored in econometrics/ econometric modelling.