Caroline Simons Email and Phone Number

In this position, I managed the development, strategy, and implementation of all international marketing operations for major brands including Herve Leger and BCBGMAXAZRIA. I led and directed the domestic and international marketing teams across Canada, Europe, and Japan, ensured that marketing strategy, advertising, promotion, and press activities were optimized and consistent across all locations. I also developed, implemented and maintained marketing activity calendars and tracked projects to ensure timely execution.• Successfully launched a new marketing campaign across several different markets by developing new partnerships and implementing unique initiatives to attract new customers and increase brand awareness. • Drove an increase in brand awareness and sales by ensuring that all marketing strategies throughout all international locations were aligned.• Served as a liaison between the United States and international marketing teams to increase communication, and align customer touch points, including in-store window signages, emails, websites, social media, and advertising materials. • Identified opportunities for improvement in efficiency and productivity by organizing, conducting, and presenting monthly performance reports and competitive analysis to each team.• Partnered with the domestic marketing and PR teams to align all global brand strategies including in-store events, new store openings, trunk shows, PR presentations, and CRM growth across all international locations.

• Worked with CEO and staff to direct various global projects and ensure consistency of group strategies.• Managed calendars and scheduled complex travel arrangements, expense reports, group meetings and other administrative tasks for the CEO.• Partnered with other group executives to plan and manage events, oversee projects and guide internal and external communications to key stakeholders as necessary.• Acted as a central resource and point of contact within the executive office.• Helped coordinate investor relations activities, media relations activities, and other events as needed.