Simon Scoot is a recognised international expert in global brand strategy and marketing innovation. As CMO of Maybourne, Simon is responsible for defining and executing the global marketing and sales strategy that enables The House of Maybourne to lead the future of luxury lifestyle with a highly selective portfolio of hotels, branded residences, restaurants & bars concepts, and Surrenne a new wellness and longevity brand.In 2018, Simon founded Lido Branding and conducted multiple consultancy assignments for ultra-luxury hotels, healthcare brands, private equity, family offices, and start-ups. In 2020, Simon won a coveted Innovate UK award and co-founded AIUS, an innovative tech start-up. Previously, Simon held senior leadership roles in the hotel industry. Highlights include leading the global brand strategy for IHG's luxury and lifestyle brands, operating IHG's flagship InterContinental London Park Lane and repositioning high-profile properties in Hong Kong, Bangkok, Paris, London and New York.
Listed skills include Resorts, Marketing Strategy, Hotel Management, Hospitality, and 43 others.