A creative force with decades of experience from all parts of the media industry. Skilled at writing, producing, directing, editing, developing ideas, content and campaigns. I've worked for newspapers, in radio, television, online and social, for more than three decades (yeah, I started early). In 2016 I and my colleague started ReThink, our own production company, to focus on stories we wanted to tell and to explore and evolve our skillset and our horizons.At ReThink we design, develop and produce all kinds of content. Advertisement, documentaries, interactive projects, TV shows, you name it. We're increasingly utilizing AI to enhance aspects of our work. No platform is alien - we work with audio, video, online, TV, film, 360° production, AI etc. We help people get their messages out to target audiences in engaging ways that encourages interaction and reaction. We create stories that capture attention and imagination. We hold workshops, consult on projects and make great coffee. We've worked with some of the biggest brands in the world, some of the smallest and quite a few in between.New possibilities and challenges are always interesting. The advent of generative AI and all that those tools bring, the principles of The Collective Journey, the thoughts on transmedia storytelling... you name it, I'm probably into it, and more than happy to share what I've discovered.