Group Commercial Director || Locify – Gen3Media || Nov 2015 – CurrentAs a Group Commercial Director, I hold a multitude of responsibilities which impact Locify’s revenue and operations. I develop and implement commercial strategies according to Locify’s goals and objectives aiming to accelerate growth and conduct market research and analysis to create detailed business plans on commercial opportunities such as expansion and business development. I also study and understand the requirements of existing customers to ensure their needs are being met, collaborate with and coordinate diverse teams and build and maintain profitable partnerships with key stakeholders. Moreover, I monitor performance of commercial activities using key metrics and prepare reports for senior management. In addition, I regularly create and implement Go to Market Strategy, including positioning, marketing, sales methodology and both strategic and tactical branding and the creation of the sales message and USP and engage and recruit talent for newly created automated sales structure and Channel Partner/Agency/Reseller sales structure. Lastly, I design and develop all sales collateral marketing documents in accordance with the newly created positioning and Go To Market strategy.

In this role, I led the development of the organisation’s short- and long-term vision and strategy and implemented and drove Reach Local’s vision and mission. I also evaluated the work of other executive leaders within the organisation and set their strategic goals and made sure they were measurable and describable whilst maintaining awareness of the competitive market landscape, opportunities and industry developments. Moreover, I managed the maintenance of legal and regulatory compliance and ensured good corporate governance and assessed risks to the organisation and ensured they were monitored and minimised. Lastly, I liaised on behalf of the company to members, government and non-government entities and the community; mentored, coached, supported and developed emerging leaders and existing managers and identified and secured critical resource requirements necessary to grow business operations.Key Achievements:• Managed 9 direct reports, 122 indirect reports circa $140M revenue responsibilities. • Achieved revenue targets individually per office 100%.• Maintained team retention of 80% whilst achieving client retention at over 95%. This included the strategic execution and delivery of the regions sales and marketing yearly plans.• Participated and promoted the corporation's plans and programs highlighting global, national and local strategies and communications.• Achieved all 3 sales cycles revenue targets, team retention percentage, Customer Satisfaction (NPS) and Client retention 95%.• Sydney rose to be ranked second largest revenue office globally, with Brisbane becoming the fifth however number one pro rata by population.• Promoted and developed more than 10 sales executives into sales management roles, 2 sales managers into sales leaders and created a team of excellence.

I led strategic partnerships with Agencies/Resellers and partners within the region and handled the implementation of the client engagement model, delivering the best-in-industry retention model. I recruited, trained and led the initial sales team in QLD, opened the office and built out the business, brand and team.I also created, qualified and maintained the pipeline within Salesforce in line with company standards and policies and adhered and participated in global strategies, company direction and policies. Lastly, I built and maintained strong customer, vendor and internal relationships.Key Achievements:• Achieved revenue targets for the office 100%.• Maintained team retention of 80%.• Achieved client retention at 95%.• Brisbane highest revenue in first 12 months in history of ReachLocal 2010.• Achieved revenue targets for 2010 to 2012• Personal induction into the Founders Hall of Fame February 2011 (Bahamas).• Brisbane Office ranked number one globally 2011- 2014 revenue v population.• Developed and promoted entire leadership team from within and maintained team retention of 85% (2012 to 2014).• Brisbane team members took out 3/4 National sales awards yearly 2010 to 2014.