Simon Taylor Email & Phone Number

United Kingdom

I specialise in qualitative & quantitative research and insights, focusing on the Retail, Hospitality, Travel, and Leisure industries.My role is to help my clients establish a deeper connection with their customers, gaining authentic insights directly from real individuals. Whether it's providing actionable suggestions for new product innovations or devising strategies to boost customer retention and revenue, I guarantee my clients receive concise and easily applicable insights that genuinely transform their business.My diverse experience spans various sectors, and I draw upon this knowledge to offer sound advice to my clients and shape effective research solutions.I provide tailored research services and comprehensive project management from start to finish, ensuring every aspect is customised to meet your needs.

Research director leading the grocery division, supporting Verve’s work with the John Lewis Partnership, including the recently acquired Waitrose account.

Promoted to director in January 2019 following a very successful year bringing in several new clients and making a significant financial contribution to OKO sales.* Leading teams and delivering projects to the highest standards* Using insight and storytelling to provide clear narratives and logical actions* Developed marketing strategy to drive new sales/ business opportunities* Grew client base from 3 to over 30* Grew incoming work from around 50% to more than 80% of OKO’s income* Working with external suppliers, negotiating rates, ensuring standards

Primary Office - Haslemere, Surrey / Secondary Office In London

Joined OKO research consultancy as a Senior Insight Manager to broaden sector experience and worked with clients on research/ customer insight projects around new product development, proposition development & testing and innovation.* Analysing data & insights * Responsible for end-to-end project management* Using qualitative, quantitative & analytical research techniques* Interpreting client briefs, writing proposals and creating budgets* Writing recruitment briefs, discussion guides and stimulus* Delivering projects on time, in line with budgets and quality standards

Tesco Ho - Cheshunt & Wgc

Promoted to GM marketing as a Brand & Transformation Manager working closely with the non-food Category Directors, Buying Managers and Trading Managers.* Leading, influencing and driving natural work teams* Presenting complex pilot projects clearly and concisely to gain support, buy in and further funding* Delivered a successful non-food brand strategy that increased sales* Working cross-functionally with design, property and external agencies

Tesco Ho - Cheshunt

Continued my marketing development into the Stores Insight & Marketing team, where I joined as a Stores Marketing Manager. I was integral and led from the front in developing a strategy for Express & Metro stores in cross-functional work with various Property, Space, Commercial, Marketing & Site Research departments.* Leading and developing a team of 8-10 marketers* Responsible for leading cross functional working groups* Defining and delivering short and long term strategies* Creation and delivery of store support materials (print, leaflets, mailings, billboards, press & PR events)Influencing key stakeholders and driving change

Cheshunt

I continued to broaden my insight and marketing skills when I was promoted to the Local Marketing team as a Marketing Manager within the Small Formats team (Express & Metro) and worked on multiple marketing campaigns.* Successfully marketed 62 Express new store openings* New sales adding a significant contribution towards CIA figures * Developed new impact marketing strategy for Express & Metro stores * Responsible for generating marketing campaigns and execution* Responsible for managing external printers, design & PR agencies

Cheshunt, England, United Kingdom

Invited by the Stores Insight team at Tesco HO to train as a Research & Insight Manager, Worked on multiple projects to develop the department and its credibility within the business.* Responsible for turning around a large number of research projects* Analysing qualitative research and combining with quantitative data * Using findings to generate evidence-based reporting for the business * Making recommendations to improve customer footfall and profit* Regularly writing and presenting findings to key senior stakeholders* Working with stakeholders teams across the business, including Future Store Development, Store Refits and Commercial Categories

Weybridge, England, United Kingdom

I successfully developed my career and worked all aspects of distribution over 12 years working my way up to a Warehouse Manager before leaving to join Tesco HO in 2000